Adobe introduces artificial intelligence-powered agents for enhancing customer experience in business settings
Adobe Unveils AI Agents for Transforming Business Operations
In a significant development for the marketing community, Adobe has announced the general availability of multiple AI agents designed to revolutionize business operations. The announcement was made on September 10, 2025.
The new AI agents, now available within Adobe enterprise applications, include Audience Agent, Journey Agent, Experimentation Agent, Data Insights Agent, Site Optimization Agent, and Product Support Agent. These agents are grounded in real-time enterprise data and content, making them ideal for customer experience orchestration.
Adobe's AI agents address common challenges in customer experience management. For instance, the Audience Agent helps businesses understand their customers better by providing insights into their behaviour, preferences, and needs. The Journey Agent, on the other hand, assists in creating personalized customer journeys, while the Experimentation Agent enables businesses to test and optimize marketing strategies.
The Adobe Experience Platform Agent Orchestrator operates through four core components: conversational interface, reasoning engine, knowledge base, and Experience Platform Agent Composer. This allows users to configure and customize Experience Platform Agents to achieve specific business goals.
The Experience Platform Agent Composer, coming soon, will provide users with the ability to create, manage, and customize their own AI agents. This will further empower businesses to tailor the AI agents to their unique needs and industry requirements.
Adobe's AI agents are not just limited to in-house development. The company has partnered with Cognizant, Google Cloud, Havas, Medallia, Omnicom, PwC, and VML to enable collaboration using the Adobe Experience Platform Agent Orchestrator and specialized AI agents. This partnership will allow seamless workflow execution and customization across industries and use cases.
The broad industry support for the platform is evident from the partnerships with major consulting and technology companies. This suggests that Adobe's AI agents are not just a novelty but a significant step forward in the realm of enterprise marketing platforms.
Over 70% of AEP customers currently use Adobe's AI Assistant, which serves as the conversational interface. The assistant's popularity underscores the demand for AI-powered solutions in the marketing community.
Adobe's announcement comes amid increased industry focus on agentic AI capabilities across enterprise marketing platforms. For instance, Google has recently unveiled its framework for next-generation AI agent systems. The competition in this space is heating up, and Adobe's AI agents are poised to make a significant impact.
The Adobe Experience Platform Agents are built with enterprise security, privacy, and governance controls in mind. This ensures that the agents adhere to brand standards and maintain the highest levels of data privacy and security.
In conclusion, Adobe's AI agents launch represents a significant development for the marketing community. The availability of multiple specialized agents, coupled with the partnerships with major industry players, positions Adobe as a leader in the field of agentic AI for enterprise marketing platforms.
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