Advanced indoor navigational maps and location services: Pioneering the digital advancement of retail establishments
Retail stores have been undergoing a digital transformation in various aspects, such as supply chain management, sales data analytics, and omnichannel experiences. However, the full potential of this digital shift remains untapped without precise indoor mapping and real-time customer location technologies.
These technologies, akin to GPS and outdoor maps, are essential for unlocking a new frontier of possibilities for retailers. Indoor location technology can improve customer experiences and enhance store profits by enabling:
- Product Search: By providing digital maps and real-time location, retailers can make shopping more accessible and efficient, reducing purchase failures caused by lack of information.
- Geofencing: This feature allows retailers to deliver relevant offers and messages to customers based on their location within the store, increasing engagement and sales.
- Enhanced Omnichannel Experience: Indoor location technology can help retailers follow and respond to customer journeys more closely, allowing for smarter inventory management and personalized marketing efforts.
- Digital Merchandising Platform: This platform helps smaller format stores promote new arrivals, key brands, and personalized recommendations based on purchase history, creating a more engaging shopping experience.
For industry leaders, Pointr's technology platform offers solutions to achieve these benefits. Pointr's platform includes a software that generates user-friendly indoor maps from CAD files using AI models, and patented technology that accurately pinpoints indoor shopper locations using smartphone sensors and Bluetooth signals.
Pointr's technology is being used by leading retailers for applications such as order fulfillment, never-before analytics, and enhancing the omnichannel experience. Some retailers have even made significant advancements, such as implementing the world's largest deployment of indoor maps—2,500 stores and 350 million square feet of retail space.
Pointr's flexible platform can be integrated into customer or store apps for a seamless experience or accessed through a QR code or URL, allowing every shopper to access in-store maps and navigation. By integrating maps and location with other digital assets, retailers can provide a powerful and engaging customer experience.
Indoor location technology has the potential to revolutionize the retail sector, with future applications including smart store layouts, enhanced customer experience through augmented reality, and optimized supply chain management. As this technology continues to evolve, retailers can look forward to improving their operational efficiency and customer engagement.
To learn more about how Pointr's technology platform can help retailers make a leap forward in digital transformation, contact one of their retail experts today.
- By leveraging Pointr's technology platform, retailers can optimize their supply chain management and achieve greater operational efficiency.
- Integrating AI models with CAD files, Pointr generates user-friendly indoor maps, unlocking possibilities for retailers in business and finance.
- With Pointr's technology, retail stores can offer personalized lifestyle experiences by providing real-time customer location, contributing to the success of the retail industry.
- The implementation of indoor location technology, as demonstrated by retail leaders, has shown significant advancements such as the deployment of indoor maps across thousands of stores and vast retail spaces.
- To capitalize on the full potential of digital transformation, retailers should consider integrating Pointr's technology, which offers solutions for enhanced digital merchandising, product search, geofencing, and omnichannel experiences.
