Advertising conglomerate Omnicom establishes Oceania office, appoints Nick Garrett as its chief executive.
Omnicom Appoints Nick Garrett as CEO of Omnicom Oceania
In a significant move, Omnicom Group has announced the appointment of Nick Garrett as the CEO of Omnicom Oceania, effective immediately 1. This new leadership role, unveiled in July 2025, encompasses all of Omnicom's practice areas across Australia and New Zealand.
Garrett, who brings 16 years of experience with Omnicom's agencies, will now oversee a wide range of operations, including creative (under Omnicom Advertising Group), media (Omnicom Media Group), PR, performance marketing, and production 1. He will report directly to John Wren, the Chairman and CEO of Omnicom Group.
Having led BBDO agencies such as Clemenger, Colenso, TBWA in Sydney and LA, Garrett returns to Omnicom after a four-year stint at Deloitte Digital. During his time at Deloitte, he drove upstream consulting services at the intersection of creativity, technology, and transformation 1.
Garrett's vision for Omnicom Oceania is to integrate various agency specialties under one regional structure, providing clients with deeper specialization and seamless solutions across brand strategy, creative, media, and marketing performance 1. He aims to embed creative problem solving and brand thinking more upstream into business strategies for Omnicom’s clients, with a goal of positively influencing the customer ecosystem beyond traditional marketing communications [3].
John Wren, the global chairman and CEO of Omnicom, has praised Garrett's deep knowledge of Omnicom and advisory experience, stating that they are ideal for orchestrating capabilities and driving growth 1. Wren emphasizes Omnicom's best-in-class capabilities and talent across practice areas, and the move is intended to drive growth at an accelerated pace for Omnicom's clients.
Omnicom Oceania has already made its mark in the market, having redefined it by building high-performance orchestration models such as +61 for Telstra and Smith Street for Coles 1. In his new role, Garrett will collaborate closely with brand agency leaders to deliver integrated solutions.
[1] www.omnicomgroup.com [2] https://www.adnews.com.au/news/nick-garrett-returns-to-omnicom-as-oceania-ceo [3] https://www.campaignasia.com/article/omnicom-names-nick-garrett-ceo-of-oceania-as-it-seeks-to-accelerate-growth/471433 [4] https://www.adweek.com/agency-news/nick-garrett-returns-to-omnicom-to-lead-oceania-as-it-seeks-to-accelerate-growth/
Nick Garrett, in his new role, is poised to drive Omnicom’s integrated agency operations and growth ambitions across the Oceania region.
In his new role as CEO of Omnicom Oceania, Nick Garrett will leverage his experience in finance, business, and technology to drive growth and integration across all of Omnicom's practices in Australia and New Zealand. His goals include embedding creative problem-solving deeper into business strategies and providing clients with seamless solutions across brand strategy, creative, media, and marketing performance.
