Advertising Group Stagwell Buys Rapidly Expanding Creative and Social Agency Movers+Shakers
Fresh Take:
Stagwell snagged Movers+Shakers, beefing up its social media Arabesque with this addition to the Stagwell network. Movers+Shakers swaggers into Stagwell's Agent Street of agencies, a sacred gathering spot housing 72andSunny, Instrument, Colle McVoy, The Harris Poll, and more.
This dynamic duo, fondly known as M+S, burst onto the scene in 2016, causing chaos in the industry by nailing the social media scene, with a knockout focus on TikTok. They've gained notoriety as the "TikTok gurus" for their off-the-chain expertise in social media. Brands such as e.l.f., Netflix, Neutrogena, and more have snatched victory from the jaws of defeat, thanks to M+S's uncanny ability to snag Gen Z and millennial audiences.
With momentum surging in 2023, M+S added 21 new clients to its roster. The bigwigs? They took up the mantle as Tinder's social media and culture agency, and the creative and culture agency for Elemis.
Fresher Insights:
Movers+Shakers has mastered the art of social media creation, particularly on the vibrant, exhilarating TikTok platform. Operating as a slick creative agency, a powerhouse influencer agency, and a cutting-edge production house, they help brands tango with the rapidly changing social media dance floor.
The helm of this ship is manned by CEO Evan Horowitz, who has brilliantly steered them towards courting younger audiences, like Gen Alpha, through a zany fusion of meme humor and inventive marketing strategies.
M+S's groundbreaking approach to advertisement has gained them recognition as innovative pioneers. They've paired up with brand names like Sour Patch Kids, Crocs, and Nutter Butter to showcase success in exploiting meme culture's immense influential power.
Acquired by Stagwell, M+S is all set to disrupt the advertising world further. Strategic acquisitions are common in the industry, signaling expansions of capabilities or reach for the acquirer.
Finally, with a knack for crafting engaging and creative content that charms the pants off younger audiences, M+S has demonstrated strong potential in luring brands yearning for stronger social media presence. However, their client lists and specific business milestones weren't disclosed in the available details.
- The acquisition of Movers+Shakers by Stagwell has expanded the Stagwell network's social media capabilities, further cementing their position in the dynamic world of digital advertising.
- With their expertise in TikTok and other social media platforms, Movers+Shakers has become a go-to agency for many brands seeking to connect with Gen Z and millennial audiences.
- Treading on the path of innovation, Movers+Shakers has collaborated with brands like Sour Patch Kids, Crocs, and Nutter Butter, reinforcing their reputation as trailblazers in the realm of meme culture exploitation.
- By pairing up with Movers+Shakers, Stagwell is poised to disrupt the advertising industry, demonstrating their commitment to staying ahead in the rapidly evolving business of technology, finance, and entertainment.
- The strategic acquisition of Movers+ Shakers exemplifies the industry trend of expansion through acquisitions, as agencies strive to broaden their range of services and increase their market reach.
- Despite their success in the social media and entertainment sectors, the specific business milestones and client lists of Movers+Shakers remain undisclosed in the available details.
