Advisor at SKS facilitates takeover of VideoVerse by Minute Media corporation
Minute Media, a leading digital media company, has announced the acquisition of VideoVerse, an AI-driven SaaS platform, in a cross-border M&A transaction. The deal, advised by SKS Advisor, a prominent law firm, ensures a smooth and strategic transition for all stakeholders involved.
VideoVerse, founded by Vinayak Shrivastav, is primarily used by sports leagues, teams, and media rightsholders. Its flagship product, Magnifi, employs advanced AI technologies for video creation and distribution. Magnifi leverages computer vision, natural language processing (NLP), and machine learning for real-time video highlights and short-form content.
SKS Advisor acted as the legal counsel to VideoVerse, providing comprehensive legal advice during the transaction. The legal advice covered all aspects of the cross-border M&A deal, including structuring, negotiations, regulatory compliance, and final execution. Neha Bhutoria, a partner at SKS Advisor, led the legal transaction team, ensuring a seamless legal process for VideoVerse.
With the acquisition, Minute Media will integrate VideoVerse to enhance its full-stack video solution. This integration will offer unparalleled value to the global sports ecosystem, as Minute Media's video solution will now cover content creation, distribution, and monetization.
The transaction team at SKS Advisor, led by Neha Bhutoria, Kishan Bhardwaj, and Sandeep Kumar Singh, provided support to VideoVerse throughout the legal process. Vaishali Jethi, Rakesh D, and Amanpreet Kaur also contributed to the team's efforts.
The acquisition marks a significant step for both Minute Media and VideoVerse, as they continue to innovate and shape the future of digital media. The deal underscores the growing importance of AI-driven solutions in the media industry and the potential for strategic M&A transactions to drive growth and enhance capabilities.
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