Agents once leading W+K establish Opinionated. To boost growth, they sought an industry veteran with a mentality reminiscent of Crispin.
In the early 2000s, Wieden+Kennedy and Crispin Porter + Bogusky were at the pinnacle of the creative advertising world. CP+B was reigning supreme with campaigns like the "Subservient Chicken" for Burger King and Mini's "Counterfeit," while W+K was globally dominant with Nike, Old Spice, and Coca-Cola under their belt.
Now, some of the bigwigs from these legendary ad houses have joined forces at Portland's independent shop, Öpınıonated. Kate Higgins, who once held the post of VP and account director at CP+B during their glory days, has taken on the role of chief growth officer at Öpinionated. Mark Fitzloff, founder and creative director of Öpinionated, spent his time at Wieden+Kennedy creating memorable campaigns for Old Spice. He eventually rose to the position of executive creative director and partner at the agency before launching Öpinionated in 2017.
These powerhouses of advertising have produced a plethora of iconic campaigns, though specific details regarding the campaigns created by former executives are not explicitly stated. Wieden+Kennedy's repertoire includes legendary Nike campaigns, as well as collaborations with prestigious clients such as Coca-Cola, ESPN, McDonald’s, P&G, and Anheuser-Busch. Crispin Porter + Bogusky's innovative and often provocative marketing strategies have earned them renown with campaigns like the "Subaru 'First Car Story'" and "Microsoft 'I'm a PC'."
These agencies have consistently demonstrated a knack for creativity and innovation, even though the specific contributions of former executives may not be highlighted in the search results.
- The growth of Opinionated, a Portland-based independent shop, has flourished under the leadership of former top executives from Wieden+Kennedy and Crispin Porter + Bogusky in the realms of finance, business, and industry.
- With their combined experience in the advertising industry's creative world, Kate Higgins and Mark Fitzloff, who have worked at CP+B and W+K respectively, are anticipated to bring innovative technology-led strategies to Opinionated's growth plans.
- Former iconic campaigns created by these acclaimed agencies, such as Wieden+Kennedy's Nike, Old Spice, and Coca-Cola campaigns, and Crispin Porter + Bogusky's "Subservient Chicken" and "Microsoft 'I'm a PC'" have set precedents in the advertising industry, blending creativity with cutting-edge technology.
