AI and AV (Artificial Intelligence and Autonomous Vehicles) Developments in 2024: Focus on Nureva
In the world of Pro AV, the integration of Artificial Intelligence (AI) and cloud technologies is reshaping the landscape, making audiovisual environments smarter, more integrated, and cloud-based.
Key insights from thought leaders and industry reports suggest that AI is driving a shift towards more responsive AV systems. Agentic AI, standardising system context with frameworks like the Media Control Protocol (MCP), is making AV systems more seamless, easier to manage, and capable of faster problem resolution. This results in smarter AV environments that "just work."
The cloud-based AV market experienced a substantial rise in 2024, with demand growing by approximately 31% and a 29% growth in enterprise adoption of AV conferencing systems globally. The adoption of cloud services enables scalable, flexible AV deployments and remote management, meeting the needs of modern enterprises.
Despite economic caution and market maturity, the Pro AV business environment remains stable but cautious. Firms are investing in AI, cloud computing, managed services, and display/audio innovations, albeit not driving high-percentage growth. The industry is carefully planning projects amidst this environment.
AI applications in Pro AV are enhancing productivity and user experience. AI-powered recommendation and voice assistant technologies show high accuracy and efficiency, pointing towards smarter, more user-centric AV solutions. AI's Compound Annual Growth Rate (CAGR) is 35.9%, with productivity boosts of up to 40%. This underlines AI's role in increasing employee productivity and improving AV system performance through automation and intelligent assistance.
The command-and-control AV segment, crucial for mission-critical environments like military, emergency, and clinical command centers, is expected to grow at a CAGR of 3.5% globally by 2030. This growth is fuelled by video display upgrades, cloud service proliferation, and AI-driven data management innovations. Emerging markets show particular potential for further expansion.
In summary, the impact of AI and cloud on Pro AV centres on making AV systems more intelligent, integrated, and flexible, supporting both everyday enterprise conferencing and complex command environments. Market growth will be steady, shaped by economic factors, technology maturity, and demand for solutions that reduce system complexity and increase operational efficiency. Thought leaders highlight AI’s transformational role in creating smarter AV ecosystems connected through cloud-based services.
Looking to the future, AI is expected to become essential for Pro AV innovations. Nancy Knowlton, CEO of Nureva, predicts that AI will be widely integrated into Pro AV products over the next decade, improving customer experiences.
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- AI is not only driving growth in the cloud-based AV market but is also expected to be widely integrated into Pro AV products in the coming decade, transforming the industry and enhancing customer experiences.
- As AI continues to play a significant role in the Pro AV sector, we can expect to see more intelligent, integrated, and flexible AV systems that leverage data-and-cloud-computing, artificial-intelligence, and innovative features to meet the demands of modern enterprises and complex command environments.