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AI-driven investment in insurance sector struggles amidst high AI demands

Over the past decade, approximately a quart of InsurTech funding has been channeled towards artificial intelligence-focused technologies. However, this pace has significantly quickened in recent years.

Despite growing demand for AI in the insurance sector, financing for InsurTech companies has seen a...
Despite growing demand for AI in the insurance sector, financing for InsurTech companies has seen a decrease.

AI-driven investment in insurance sector struggles amidst high AI demands

In the second quarter of 2025, global funding for InsurTech startups experienced a significant decline, slumping to $1.09 billion, a 16.7% decrease quarter-on-quarter[1][2]. This drop can primarily be attributed to a sharp decline in funding for property and casualty (P&C) InsurTechs, which fell 68% quarter-on-quarter to $363 million, the lowest level since Q1 2018[1][5].

However, the demand for AI-driven solutions remained robust, with 57.1% of deals in Q2 going to AI-centered companies, reflecting sustained investor interest in AI technologies within the sector[1][2][3]. The funding landscape is thus evolving, favoring AI innovation and life/health coverage over traditional property and casualty.

The funding distribution shifted significantly between sectors. P&C InsurTech funding plunged to $362.2 million, with only 2 of the 10 largest deals targeting this sector compared to 9 out of 10 in the previous quarter[1][3][5]. On the other hand, life and health (L&H) InsurTech funding nearly tripled quarter-on-quarter, to $729 million, reaching its highest level since Q2 2022 and more than doubling its share compared to Q1 2025[1][5].

AI-focused InsurTechs garnered a majority of funding and deal volume, consistent with a longer-term trend where AI companies raise around 25% more capital than non-AI firms. AI is concentrated on applications such as automation, data-driven underwriting, and predictive modeling, especially useful for addressing climate and catastrophe risks in P&C insurance[1][3][5].

Notable funding rounds include Marshmallow, a car insurance provider for newcomers to the UK, which raised $45 million from investors such as BlackRock and Hedosophia[4]. AI-powered company Further secured a $0.3 million round of funding from BrokerTech Ventures, Converge, and Nexus Venture Partners[3]. Steadily, a company offering specialized landlord insurance products, raised $50 million with backing from Clocktower Technology Ventures and Matrix Partners[3].

In the life and health sector, Gravie, a health plans provider for small and medium-sized employers, closed a $144 million round in June, with support from Aberdare Ventures and FirstMark Capital, among others[6]. Descartes, a global underwriter specializing in parametric products, headquartered in Paris, has raised over $141 million and deploys AI in its risk analysis and underwriting processes[3].

Since 2012, about $15 billion (25%) of the $60 billion in total InsurTech funding has gone to AI-related technologies, with allocations accelerating in recent years[7]. AI can help parametric insurance reach previously underserved markets, such as in Africa, Southeast Asia, and Latin America. For instance, Gallagher Re has placed a sovereign parametric flood product with SEADRIF in Southeast Asia, which triggers based on loss estimates reported by the local emergency response agency[3].

Despite the overall decline in funding, total InsurTech funding has surpassed the $60 billion mark since records began in 2012[8]. The average deal size for AI-centred companies was $11.7 million, slightly below the average deal size for the entire sector[3].

In April 2025, Equal Parts, a company that acquires insurance agencies, raised $10 million in funding, with support from investors like Equal Ventures and Max Ventures[2]. Adaptive Insurance, a climate resiliency company that uses AI and data to redefine climate-based parametric insurance, has partnered with Tokio Marine HCC to offer its flagship product[3].

In summary, the slump in total InsurTech funding is attributable to the sharp drop in P&C investment despite continuing strong investor demand for AI-driven InsurTech startups, particularly in life and health insurance sectors. The funding landscape is thus evolving, favoring AI innovation and life/health coverage over traditional property and casualty.

[1] Global InsurTech Report Q2 2025, Willis Towers Watson [2] Equal Parts raises $10m to help insurance agencies go digital, TechCrunch [3] Willis Re and Aon Secure Record $15bn InsurTech Funding, Reinsurance News [4] Marshmallow raises $45m to expand UK car insurance for new drivers, TechCrunch [5] InsurTech Report Q2 2025, CB Insights [6] Gravie raises $144m to help small businesses with health insurance, TechCrunch [7] Willis Re: AI-Driven InsurTech Investments Surpass $15bn Since 2012, Insurance Business Mag [8] InsurTech funding surpasses $60bn since records began in 2012, Reuters

  1. The decline in global funding for InsurTech startups in Q2 2025 was primarily due to a decrease in funding for property and casualty (P&C) InsurTechs, dropping to $363 million, the lowest level since Q1 2018.
  2. AI-driven solutions continued to show robust demand, with 57.1% of deals in Q2 going to AI-centered companies, signifying sustained investor interest in AI technologies within the sector.
  3. The funding landscape for InsurTech startups is evolving, favoring AI innovation and life/health coverage over traditional property and casualty, as AI-focused companies raised a majority of funding and deal volume.
  4. AI is becoming increasingly concentrated on applications such as automation, data-driven underwriting, and predictive modeling, particularly useful for addressing climate and catastrophe risks in the property and casualty insurance sector.

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