AI's Role in Pet Food Marketing Grows, But Cautiously
AI's role in the pet food industry is growing, but cautiously. A recent survey reveals that while 63% of marketers are content with their current tools, only 44% are actively using AI. The majority are still in planning or research phases.
Faster content creation is the most tangible benefit of AI for pet food marketers, with 15% citing it as a significant advantage. However, only 21% are using AI for customer insights and data analysis, the most common application among users.
AI enables more targeted campaigns based on customer data. Yet, two-thirds of AI users have not quantified their results, suggesting a need for better measurement. Despite this, pet food manufacturers are increasingly adopting AI to boost marketing effectiveness.
AI's potential in pet food marketing is clear, with faster content creation leading the way. However, a conservative approach prevails, with most marketers still in planning phases. As AI becomes more integrated in related sectors, pet food companies may follow suit, driving more targeted campaigns and better results.
