Announced:Jury for the 2025 Media Plan of the Year Awards
Get Ready for the 2025 Media Plan of the Year Awards!
Adweek's got the crew all picked out for this year's Media Plan of the Year extravaganza. Make way for the movers and shakers from the ad world, hailing from agencies and brands alike. These bigwigs will be sifting through entries across 28 categories, covering the best campaigns, innovations in tech, and channel-wise media mastery.
Since the early 90s, Adweek's Media Plan of the Year has been celebrating the industry's pioneering media plans and their delivery by some of the sharpest minds from around the globe. This unsung hero of the ad business gets the recognition it deserves, day after day.
So, if you're a U.S. or international advertising agency, media-buying service, or in-house media department, it's your time to shine! Just make sure you submit your entries before it's too late—the extended deadline is April 29, 11:59pm PST.
The winners will take the stage in the August 5th issue of Adweek, and you can catch all the deets online too.
Meet the 2025 Media Plan of the Year Jury:
- Elizabeth Abate, VP of Media, Marcus Thomas
- Jared Belsky, CEO, Acadia
- Obele Brown-West, President, Colle Mcvoy
- Traci Dinkins, President & Client Partner, EssenceMediacom
- Daisy Gunn, U.S. Head of Strategy, Initiative
- Michael Harris, VP Media & Consumer Insights, Moosylvania
- Kendra Hatcher King, Global Chief Design Officer, Spark Foundry
- Kelly Heilpern, Chief Strategy Officer, Ammunition
- Gwen Maass, SVP of Media, Rise
- Joe Maceda, Chief Strategy Officer, Mindshare North America
- Kristen Murray, Global Consumer Experience Director, 3M Consumer Business Group
- Lauren Redman, VP of Media Services, Think Shift
- Daniel Sheniak, Chief Media Officer & Co-Founder, Someplace
Have any queries about entering this year's Media Plan of the Year Awards? Drop us a line at awards@our website.
Oh, and remember, your entries will be judged based on creativity, efficacy, and their ability to meet client objectives. So, be bold and be brilliant!
Fun Fact: The category with the highest number of entries in the 2023 Media Plan of the Year Awards was Best Use of Emerging Technology, with an impressive 120 contenders!
Some Trivia: Did you know that in 2018, the Media Plan of the Year Award for Best Use of Data went jointly to McCann New York for their work with Mastercard Foundation's Young Africa Works, and FCB New York for their collaboration with Pfizer's iPromise campaign?
Competition Tip: Striking the right balance between creativity and effectiveness is key. Make sure your campaign is not just visually appealing but also delivering on its objectives!
The 2025 Media Plan of the Year Jury, comprised of influential industry leaders such as Elizabeth Abate, Jared Belsky, and Gwen Maass, will assess entries based on creativity, efficacy, and alignment with client objectives. As in 2023, the category receiving the most entries is anticipated to be Best Use of Emerging Technology, showcasing the integral role technology plays in innovative advertising. If you need assistance with entering this year's competition, Adweek is available to help at [awards@our website].
