Apple reveals special discounts for iPhones in China
In a significant turn of events, Apple's strategic use of temporary discounts during major promotional periods in China has led to a notable improvement in its sales performance and market presence in Asia. This rebound marks Apple's first sales growth in China in two years, according to reports from Q2 2025.
During the Lunar New Year and earlier shopping festivals like the May 618 event, Apple offered discounts on its iPhone 16 Pro and other products. This move, coupled with strong Mac demand, resulted in a 4.4% revenue increase year-on-year in Greater China, amounting to $15.4 billion.
The rebound was particularly noticeable among urban consumers and was achieved through strategic pricing localized for the Chinese market. This strategic approach has helped Apple regain traction despite broader competitive pressures and rising tariffs.
Interestingly, this turnaround comes after Apple closed its first retail store in mainland China due to soft demand. However, these targeted discount campaigns appear to have contributed to reversing this trend.
China remains one of Apple's most important markets, ranking second in sales globally, behind only North America. The discounted prices of Apple products in China have sparked discussions about the current demand for Apple products in the region.
It's worth noting that the Chinese government has denied any laws or rules banning the use of iPhones, refuting earlier claims that China had prohibited central government officials from using iPhones.
The release of Huawei's Mate 60 Pro may have contributed to the decline in iPhone sales in China. The advanced chip technology of the Mate 60 Pro raised concerns among US officials, adding to the competitive pressure in the Asian smartphone market.
Apple's decision to lower prices may be a response to the release of Huawei's Mate 60 Pro, which gained significant popularity among Chinese consumers. The promotion, which runs from January 18 to January 21, offers discounts ranging from 500 RMB ($70) for the latest iPhone models to 800 RMB ($112) for Mac and 400 RMB ($56) for iPad.
Despite these positive developments, challenges in China's economy over the past year have impacted Apple's overall growth. The company recently ceded its position as the stock market's most valuable company to Microsoft.
As Apple seldom participates in sales, this move amidst growing competition in the Asian smartphone market is noteworthy. The company continues to focus on delivering high-quality products and experiences to its customers in China and around the world.
- Apple's strategic pricing localized for the Chinese market, including discounts on smartphones like the iPhone 16 Pro, has led to a revival of its sales in China, showcasing the global technology giant's continuing commitment to catering to the demand for its gadgets in the region.
- The release of Huawei's Mate 60 Pro, with its advanced technology, seemingly triggered Apple's decision to lower the prices of its products, especially in China, as a response to the increasing competition in the global smartphone market.
