Apple unintentionally advertises the Samsung Galaxy Z Flip 7 on one of its social media platforms
In an unusual turn of events, Apple's official support account on Weibo, the Chinese microblogging platform, accidentally posted a promotional video for Samsung's Galaxy Z Flip 7[1][2][4]. The video, which showcased the features of the Samsung device, was promptly deleted once the mistake was noticed.
The exact cause of the error is unknown, but it appears to be a simple mix-up by someone from Apple's social media team or an outsourced agency that may also handle Samsung’s campaigns in China[1][2][3]. It's possible that the wrong video file was selected and published without proper verification.
Apple has stated that this was not intentional and attributed the incident possibly to a bug or glitch on Weibo, which could cause content from other accounts to appear wrongly under Apple’s account. This explanation was given by Apple after the incident, and they worked with Weibo to investigate[5].
The video was originally supposed to promote Apple’s parental control features, but instead, Samsung's Galaxy Z Flip 7 promotional clip was posted[2][5]. The Galaxy Z Flip 7, a foldable smartphone from Samsung, offers a 6.9-inch main screen with a FHD+ AMOLED and a 120hz refresh rate, a 4.1-inch Super AMOLED cover screen with a 120Hz refresh rate, and is powered by the Exynos 2500 processor. It also features a 10MP front camera, a 50MP main camera, and a 12MP ultrawide sensor. The device offers fast wireless charging 2.0 and Wireless PowerShare, and comes with up to 12GB RAM and up to 512GB storage[1][2][3][4].
The timing of the error adds to the embarrassment as Apple’s first foldable iPhone, rumored to be called the iPhone Fold, is still at least a year away from launch[1][4]. Leaks suggest the iPhone Fold could arrive in late 2026 with a 7.8-inch foldable display and a 5.5-inch outer screen[6].
Despite the accidental shoutout from Apple, the Galaxy Z Flip 7 may have gained a little extra publicity[7]. The post was deleted, but it was seen and saved by many users before deletion. The incident involving the post has since gone viral.
[1] The Verge
[2] TechCrunch
[3] 9to5Mac
[4] Tom's Guide
[5] CNET
[6] Gizmodo
[7] Engadget
- The typo on Apple's Weibo account, promoting Samsung's Galaxy Z Flip 7, might have been a result of a simple mistake by a member of Apple's social media team or an outsourced agency, as they might have mistakenly selected the wrong video file for publishing.
- The error in posting the promotional video for Samsung's Galaxy Z Flip 7 on Apple's Weibo account may have inadvertently provided extra publicity for the smartphone, particularly given its features like a 6.9-inch main screen, fast charging capabilities, and 50MP main camera.
