Apple unveils expansive adjustment to App Store prices, introducing 700 new pricing options

Apple unveiled a significant overhaul to its pricing strategies, marking the most substantial change in this regard since the App Store's inception.

, and Administrator

2025 September 22 . 12:13 AM

2 min read

Apple unveils extensive updates to App Store pricing, incorporating 700 new cost options

Apple unveils expansive adjustment to App Store prices, introducing 700 new pricing options

Apple has announced a significant upgrade to its App Store pricing system, offering developers an expanded range of options to better manage their product prices in various markets. Beginning in spring 2023, developers will have access to 700 new price points, nearly 10 times the number previously available. This upgrade will allow for more granular control over pricing, with the ability to set prices per App Store country or region. One of the key features of the new pricing system is the global equalization tool, which allows developers to keep their local currency constant in any chosen storefront. This means a Japanese game developer, for example, can set their price for the Japan storefront and have prices outside of the country update automatically. Developers will also gain new flexibility to manage pricing globally, including the ability to manage foreign exchange rate changes. This will enable developers to maintain approachable prices for the hundreds of millions of users Apple serves worldwide, even as foreign exchange and taxes fluctuate. In addition to these changes, developers of subscription apps can now manage currency and taxes across storefronts more effortlessly, starting today. Developers with paid apps and in-app purchases will be able to set local territory pricing from 2023, which will not be impacted by automatic price adjustments. Apple's commerce and payments system offers developers an ever-expanding set of capabilities and tools to grow their businesses. With these new pricing tools, developers will be able to leverage additional pricing conventions, including those that begin with two repeating digits (e.g., ₩110,000). Notable companies like Netflix and Spotify have already started implementing more globally adjusted prices using the new App Store pricing advantages, which became available from December 6, 2022. The new pricing tools will provide even more flexibility for developers to price their products while staying approachable to users worldwide. Apple continues to invest in its developer community, aiming to help developers continue to thrive on the App Store.