AR Transforms Shopping: 34% of Customers Now Using It
Augmented Reality (AR) is transforming shopping habits, with over 34% of customers now using it. This technology, which overlays digital information onto the real world, is proving beneficial for both shoppers and retailers.
AR is particularly useful for online shoppers who are new to a platform. It reduces uncertainty by providing visual information about product fit, potentially boosting sales for both online and offline retailers. For instance, 47% of users employ AR for both in-store and online shopping.
Shoppers are also willing to pay more for products if they can test them first using AR. A staggering 40% of shoppers are open to this. Moreover, 72% of consumers have bought unplanned items after using AR, indicating its power to influence purchasing decisions.
German retail companies are leveraging AR to enhance customer experiences and potentially increase sales. While specific examples were not detailed, retailers are integrating digital elements into physical shopping environments. This is particularly appealing to millennial shoppers, who are embracing AR technology at a rapid pace.
AR's benefits extend to less popular brands. It can increase preference for these brands by providing visual information about product fit, reducing the reliance on online ratings. Furthermore, 61% of customers prefer stores that offer AR over those that don't.
AR is reshaping shopping habits, with over 34% of customers now using it. It reduces uncertainty, influences purchasing decisions, and can boost sales for both online and offline retailers. German retail companies are embracing this technology to enhance customer experiences and potentially increase sales. As millennial shoppers continue to adopt AR, its role in the retail industry is set to grow.
