Aristocrat's Casino Management System, PlayerMax, to Showcase at International Gaming Agency Event
Acing the Indian Gaming Association Tradeshow with Aristocrat's Player-Centric Offering
Welcome to San Diego, California, where Aristocrat Interactive Gaming Systems is ready to rock the Indian Gaming Association Tradeshow and Convention. Ted Keenan, Aristocrat Interactive Gaming Systems' VP of Product Management, has a game changer in his hands - the PlayerMax player-centric casino management system.
Aristocrat Interactive's PlayerMax shines as a player-centric casino management system, a term that refers to a system designed to create a unique, personal experience for the player. Keenan and Senior Product Manager, Loyalty Solutions, Angie Harina are excited to showcase it at the event.
"A player-centric experience is one that's tailored to engage a player," says Keenan. "Some players may value a comp at the bar while others might prefer a free-play offer. Delivering player-centric experiences means that the perceived value exceeds the actual player development cost."
Keenan emphasizes that PlayerMax serves as an extension of existing communication channels, aiming to reach players whenever and however they prefer – from their mobile devices, laptops, or even email.
PlayerMax also offers a virtual player's card, speedy enrollment, and identity verification. This speeds up the process significantly, reducing common frustrations like long lines and wait times.
Upon enrollment, players receive instant rewards and perks, such as free games, access to exclusive events, or resort amenities. The app also offers features like self-service tools, property navigation, and annual gaming reports requests – all designed to save players time and effort.
Players can also monitor progressive jackpots, set threshold alerts, and receive notifications when the threshold is reached. The self-service tools, digital room keys, and cardless gaming provide operators with a more productive and efficient casino floor, while enhancing the player experience.
The dashboard gives operators access to mobile app data and reports, allowing them to analyze player behavior, preferences, and spending patterns for targeted promotions and optimized floor layouts. Operational efficiencies are gained through digital room keys, cardless gaming, and self-service features, which reduce lines at front desks, limit the need to print player cards, and provide valuable information to players via the app.
In short, Aristocrat Interactive's PlayerMax delivers a seamless, player-centric experience by leveraging advanced technology and real-time analytics to create targeted, personalized player engagement strategies. The system's focus on operational efficiency, scalability, security, and compliance emphasizes its potential to reshape the modern casino landscape.
- Ted Keenan, the VP of Product Management at Aristocrat Interactive Gaming Systems, will present the PlayerMax player-centric casino management system at the Indian Gaming Association Tradeshow.
- Keenan explains that PlayerMax is designed to tailor a unique, personal experience for each player, ensuring that the perceived value exceeds the actual player development cost.
- The PlayerMax system offers a virtual player's card, speedy enrollment, and identity verification, aiming to reduce common frustrations like long lines and wait times.
- With features like self-service tools, property navigation, and annual gaming reports requests, PlayerMax aims to provide players with a more efficient and enjoyable gaming experience while offering operators improved operational efficiencies.
