Artificial Intelligence serves as a means, not a substitute for human skills: An exploration of its application at KOTA
In the dynamic world of digital marketing and web design, the creative agency KOTA is making waves by integrating Artificial Intelligence (AI) into its workflows.
Based in the UK, KOTA specialises in Creative Web Design, Web Development, Branding, and Digital Marketing. On July 7th, 2025, the KOTA team began using AI as a tool in their creative stack.
AI is not used to replace talent at KOTA, but to amplify it. It is employed thoughtfully to streamline creative workflows, speed up wireframing, build out design systems quicker, and experiment with structure and flow in early stage UX.
One of the key benefits of AI is its ability to help KOTA move fast without compromising the creativity, originality, or soul of the work. AI is used to generate outlines, structure messaging, and support faster concept development in content strategy and ideation.
However, no AI tool can replicate the nuance of brand positioning or design a homepage that feels like a business. For that, KOTA still employs real strategists, real designers, and real developers, who use AI as an additional tool.
AI is also used to run fast accessibility checks and automated testing for improved accessibility and compliance. It is employed to identify how different users behave across digital journeys and adapt messaging, calls-to-action, or UX flows in response to smarter personalization.
KOTA's use of AI extends beyond just marketing and design. The agency is committed to sustainability, and on every project, it strives to offset its carbon footprint with Ecologi. Additionally, KOTA plants trees and reduces emissions, keeping sustainability woven into its process.
Faster workflows at KOTA should not mean faster waste. The agency offers a free brief template to avoid miscommunication, scope creep, and brand inconsistency. This ensures that every project is executed with the same level of care and attention to detail.
In 2025, KOTA's presence at the DMEXCO digital marketing and technology trade fair in Cologne showcased its data-driven multi-channel marketing, campaign management services, and comprehensive content creation. These services are enhanced by AI, providing personalized marketing solutions and streamlined creative workflows, much like those offered by Bertelsmann Marketing Services.
At its core, KOTA's workflows are designed to deliver beautiful, strategic digital experiences made for people. By combining AI with human creativity and a commitment to sustainability, KOTA is setting a new standard in the digital industry.
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