ASI Appoints Karyn Coates as Executive Director of LogoMall and More
Advertising Specialty Institute (ASI) has appointed Karyn Coates as Executive Director of LogoMall, Affiliate Relations, and the Membership Information Team. Coates brings a wealth of experience and expertise to her new role, having previously served as Director of Affiliate Relations and LogoMall.
Coates holds a Bachelor of Science degree in Marketing from Pennsylvania State University, which has equipped her with valuable skills for her new position. In her previous roles, she oversaw savings programs and managed LogoMall's online shopping mall, offering over 300,000 promotional products.
In her new role, Coates will lead the newly-formed Membership Information Team. This team will be responsible for updating demographic information for ASI products, including CreditConnect, ASICentral.com, and the supplier portion of ESPOnline. Her appointment reflects ASI's commitment to improving its services and better understanding its members' needs.
Coates' impact on ASI and its members is already significant. Under her leadership, ASI members have saved over $12 million on UPS shipping through her team's affiliate programs. This demonstrates her ability to drive meaningful results and create value for ASI's members.
Karyn Coates' appointment as Executive Director of LogoMall, Affiliate Relations, and the Membership Information Team is a strategic move by ASI. With her proven track record and extensive experience, she is well-positioned to lead these teams and drive further success for ASI and its members.
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