B2B SaaS Embracing Content Marketing for Long-Term Traffic
Content marketing, an inbound strategy, is gaining traction among B2B SaaS businesses. Unlike display ads or influencer marketing, it generates long-term traffic. A U.S.-based content creator earns a median salary of $62,000, excluding office expenses.
Outsourcing content creation offers flexibility. Businesses can choose between freelancers, on-demand services, or full-service agencies. Many successful B2B SaaS companies adopt this practice. In tech and SaaS, content marketing is cost-effective and reliable.
Content types range from video tutorials and how-to guides to eBooks, infographics, and webinars. Notably, 57% of top content marketers outsource activities, with 84% hiring contractors or agencies for content creation. SaaS content marketing aims to establish authority, build brand awareness, and win trust.
Outsourcing SaaS content creation helps cut costs by avoiding overheads, employee benefits, taxes, and office space recruitment. In Germany, recognized agencies like Online Digital X GmbH & Co. KG and HAWKINS GmbH offer specialized services. For tailored SaaS environments, checking current rankings or case studies is advisable.
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