Barbarian Appoints Joe Maglio as Both CEO and Chief Executive Officer
In the advertising world, Cheil North America is a player, though it's dwarfed by its parent company counterparts. With a workforce of 800 spread across seven agencies, they're making moves to sync up their shops for some organic growth. Enter Joe Maglio, the new dual CEO.
Maglio, who was already running the show at McKinney, now has his sights set on Barbarian too. That's right—he's stepped up to replace Steven Moy, who's now leading the charge at indie shop L&C, as per ADWEEK reports.
Maglio's reign at McKinney has been nothing short of impressive. He's tripled the agency's size, beefed up their health practice, gobbled up influencer agency August United, and nabbed big-name clients like Popeyes and Little Caesars.
Now, with this dual CEO gig, the industry is buzzing with what he's planning to do next, especially since dual CEO roles often aim to capitalize on complementary expertise or manage distinct business units.
Interestingly, Cheil's parent company, Hyundai, has been focusing on data-driven, omnichannel customer engagement strategies in their CRM programs—a potential indicator of Cheil North America's focus on organic growth. Additionally, the industry as a whole is focusing more on creative effectiveness and strategic integration, and leadership restructuring often follows these trends.
But despite all the hints and trends, it's too early to tell precisely how Maglio's dual role will shape Cheil North America's future. Here's hoping for some exciting times ahead!
- Joe Maglio, now serving as the dual CEO of both Cheil North America and McKinney, is poised to take a leadership position at Barbarian as well, aiming for synchronization and growth across his shops.
- Maglio's strategic decisions at McKinney, such as tripling the agency's size and acquiring August United, suggest that he may bring similar business growth strategies to Cheil North America.
- In light of Hyundai's emphasis on data-driven strategies and omnichannel customer engagement, industry insiders anticipate Cheil North America's growth to incorporate innovative technology and finance practices.
- The advertising world has recently witnessed a trend towards creative effectiveness and strategic integration, which could potentially influence Maglio's approach to his dual CEO roles in managing distinct business units.
- As Maglio navigates his position within Cheil North America, the progress and developments in various sectors such as technology, finance, and business career opportunities will be closely watched by the ad industry.
