Berry Bros & Rudd Thrives Despite Omicron, Enters Burgundy 2020 En Primeur Campaign
Berry Bros & Rudd, a renowned English wine merchant, is set to continue its growth trajectory as it enters the Burgundy 2020 En Primeur campaign. Despite the challenges posed by the Omicron Covid variant, the company has seen a significant increase in sales, both in-store and online jobs.
In-store orders at their London shop surged by 69% year-on-year during the Omicron wave, demonstrating consumers' continued appetite for fine wines. Meanwhile, the company's online operations have seen a remarkable 13% increase in sales over the two-month period ending 31 December 2021. Emma Fox, CEO, attributes this success to improvements in their online jobs.
As Berry Bros & Rudd looks ahead to the Burgundy 2020 En Primeur campaign, it is clear that the company's focus on improving its online jobs and offering a wide range of high-quality wines, including those from Bordeaux and Burgundy, has paid off. With a strong finish to 2021 and a positive outlook for the future, Berry Bros & Rudd continues to be a leading player in the fine wine market.
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