Bet365 partners with Pragmatic Play for expansion in Greece
Pragmatic Play Expands Partnership with bet365 in Greece
Pragmatic Play, a leading content provider in the iGaming industry, has expanded its partnership with bet365 in Greece, offering a multi-product portfolio that includes online slots and live casino games [1]. This move reinforces their collaboration in the Greek iGaming market and aims to deliver diverse gaming content to Greek players.
The expansion includes the integration of Pragmatic Play’s full gaming verticals for bet365 in Greece, encompassing a broad range of online slots and live casino titles, providing a comprehensive player experience [1]. One of the highlights is an exclusive slot titled Gates of bet365, released in April 2025 and based on Pragmatic Play's popular Gates of Olympus game, themed around Greek mythology featuring Zeus [4].
This partnership reflects Pragmatic Play's strategic approach in important regulated markets such as Greece, leveraging its multi-vertical offering to strengthen operator relationships and player engagement [1]. The collaboration enhances bet365’s content breadth with high-quality, thematically rich games aligned with Greek cultural elements, ideal for local audiences.
In addition to the exclusive slot, bet365's players in Greece will also have access to Pragmatic Play's leading range of Live Casino games, including classics like Roulette, Baccarat, and Blackjack, as well as engaging game shows like Sweet Bonanza CandyLand and Boom City [2].
The partnership also opens up the opportunity for bet365's players in Greece to participate in Pragmatic Play's industry-leading Drops & Wins promotion, offering a combined prize pool of €2,500,000 every month [3].
Pragmatic Play's spokesperson expressed excitement about the market potential in Greece, while bet365's spokesperson expressed confidence in the success of Pragmatic Play titles in Greece [1]. The spokesperson also mentioned that Pragmatic Play's Slots and Live Casino products have been well-received in previous markets [1].
This expansion follows similar product rollouts in the UK, Sweden, Spain, and Ontario, marking Pragmatic Play's continued growth in the iGaming industry [1]. The spokesperson looks forward to the latest collaboration between Pragmatic Play and bet365, with the next step being to expand the portfolio into Greece.
The expanded partnership between Pragmatic Play and bet365 in Greece now offers a diverse gaming content, encompassing technology-driven online slots and live casino games. This strategic move in the finance sector of the iGaming industry aims to strengthen their industry presence by delivering high-quality products that resonate with the local business culture.
