Brazil Employs Evertz.io for Streamlined TV Streaming and Direct-to-Consumer Operations
Record Transforms to Streaming Linear TV with Evertz.io's Cloud-Native Solution
Record, a free-to-air television network in Brazil, is undergoing a significant transformation. The network is moving towards streaming linear TV and direct-to-consumer (DTC) content, powered by Evertz.io's state-of-the-art streaming solution.
Evertz.io's cloud-native software-as-a-service (SaaS) playout platform will be at the heart of this transformation. This platform offers scalable, flexible, and future-ready broadcast solutions specifically designed for live TV and streaming services.
The platform supports cloud-based production and delivery workflows, enabling Record to distribute content efficiently across multiple streaming and linear TV channels while directly reaching consumers. Evertz’s technology, including their NEXX Routing Platform and cloud-native tools, allows for seamless IP-based signal routing, live production, and playout in the cloud, facilitating Record’s transition from traditional broadcast to streaming and direct-to-consumer models.
Key aspects of this transformation include the use of Evertz.io’s SaaS cloud-native playout platform, which enables media workflows that scale dynamically and support both live and on-demand streaming. The platform also integrates IP-based production and playout tools like the NEXX Router, which ensure high-performance, zero-compression video routing ideal for streaming linear TV signals.
The solution offers a user-friendly interface that simplifies content import and features a custom Adaptive Bit Rate (ABR) HLS ladder for optimal video quality. It also integrates SCTE markers into content for seamless live-event transitions, enhancing the viewer experience.
CIS Group, a leading provider of broadcast and media solutions, is assisting Record in this transformation. They believe that Evertz.io's scalable and efficient solution, combined with their industry expertise, ensures Record's success in expanding digital reach and maintaining operational control.
Felipe Andrade, vice president of sales at CIS Group, expresses excitement about being involved in Record's transition. He believes that this partnership will advance Record's monetization goals and provide a better viewing experience for their audience.
Record plans to roll out 21 additional channels as part of this transformation. The design of Evertz.io allows for rapid deployment and scaling of additional channels, making this expansion possible.
For more information about Record's transformation, visit the company's website. Antônio Carlos Sobrinho, Record's technical project manager, emphasizes that Evertz.io's solution enhances the viewer experience with automated transitions, making this transformation a significant step forward for Record.
- Record's transformation involves moving towards streaming linear TV and direct-to-consumer (DTC) content, powered by Evertz.io's cloud-native streaming solution.
- Evertz.io's cloud-native software-as-a-service (SaaS) playout platform will be central to this transformation, offering scalable, flexible, and future-ready broadcast solutions for live TV and streaming services.
- The platform supports cloud-based production and delivery workflows, enabling Record to distribute content efficiently across multiple streaming and linear TV channels while directly reaching consumers.
- Key aspects of this transformation include the use of Evertz.io’s SaaS cloud-native playout platform, which enables media workflows that scale dynamically and support both live and on-demand streaming.
- The platform integrates IP-based production and playout tools like the NEXX Router, which ensure high-performance, zero-compression video routing ideal for streaming linear TV signals.
- CIS Group, a leading provider of broadcast and media solutions, is assisting Record in this transformation, and they believe that Evertz.io's scalable and efficient solution, combined with their industry expertise, ensures Record's success in expanding digital reach and maintaining operational control.
- Record plans to roll out 21 additional channels as part of this transformation, which Evertz.io's solution allows for rapid deployment and scaling of additional channels, making this expansion possible.