Brothers Transform Green.com.au into Australia's Pioneering Green Energy Business
In an insightful conversation, we spoke with the Green brothers, Jonathan and David, the dynamic duo behind Australia's fastest-growing green energy startup, Green.com.au.
From leaving corporate jobs to establishing a successful business amid a global pandemic, the Greens have demonstrated resilience, creativity, and a steadfast commitment to sustainability.
Hailing from different professional backgrounds, they found common ground in the renewable energy industry and were driven by a shared passion for the environment. The unique circumstances of the pandemic proved serendipitous, allowing them to focus on building their business with minimal life distractions.
The early days of Green.com.au saw them producing content for YouTube, helming the brand from the very beginning. While they no longer edit their own videos, the grit, customer focus, and resilience developed during those initial stages continue to shape their organization today.
Their distinctive approach to supplier relationships sets Green.com.au apart in the industry. Instead of treating suppliers as mere business partners, they embrace a philosophy of treating them like valued team members, a strategy that has contributed significantly to their success.
To improve customer service, Green.com.au developed their own CRM system, Doug. This custom-built solution has streamlined operations and enhanced customer satisfaction, setting the company apart in the competitive renewable energy market.
Maintaining long-term relationships with customers is a key priority for Green.com.au. As part of a broader mission to build a national brand synonymous with solar energy solutions, they aim to engage customers beyond the installation process by offering ongoing support and outreach programs.
With the launch of their Virtual Power Plant and electricity comparison service, Green.com.au is poised to further disrupt the energy market. These initiatives seek to make energy decisions easier for consumers, reduce barriers for going green, and empower people to make informed decisions.
Looking back on their journey, the Greens expressed pride in building an organization they are collectively proud of, with a focus on creating excellent customer experiences. For aspiring entrepreneurs eager to bootstrap their startups, the Green brothers' advice emphasizes the importance of accountability, building a solid foundation based on one's vision and culture, and considering the approach that will best support long-term success.
In the realm of environmental science and renewable energy, the Green brothers' commitment to sustainability extends beyond just their business, Green.com.au. This commitment blends seamlessly with their lifestyle and overall approach to life.
The unique business model of Green.com.au, which values suppliers as team members, is a testament to their innovative thinking in the realm of business and finance.
As technology advances, Green.com.au continues to leverage it in their initiatives, such as the Virtual Power Plant and electricity comparison service, underscoring their dedication to staying at the forefront of a rapidly evolving industry.
