Bulgari honors traditional Indian artistry in Jaipur as Priyanka Chopra participates in the celebration
=======================================================================
In the heart of India, where centuries-old gemstone trade thrives, lies the vibrant city of Jaipur. This city, known for its rubellites, emeralds, tourmalines, and sapphires, has become a creative pilgrimage for Bvlgari, the luxury brand renowned for its high-end creations.
Recently, actress Priyanka Chopra Jonas, Bvlgari's Global Ambassador, joined Lucia Silvestri, the Jewelry Creative and Gems Buying Director of Bvlgari, in Jaipur to celebrate Indian craftsmanship. The visit underscored Bvlgari's commitment to honoring the rich heritage and tradition that continues to inspire its global creations.
For Silvestri, the act of choosing a stone is deeply intuitive. She personally selects each gemstone for Bvlgari's collections based on its hue, brilliance, and energy. The selection process focuses on the electric allure and vibrant energy of the gems, viewing them as the true starting point for the design rather than sketches or drawings.
The city's rich tradition and culture of gems feed into the creative inspiration behind each piece. For Silvestri, the gemstones selected carry emotion, tradition, and history. After selection, these stones travel to Rome for further processing.
In Rome, master artisans transform sketches into three-dimensional masterpieces through meticulous craftsmanship. The process blends tradition and innovation, reflecting Bvlgari's philosophy where color is a language of joy, identity, and creativity.
The latest High Jewelry collection by Bvlgari, Polychroma, is a testament to this journey. Jaipur serves as the backdrop for this collection, with its vibrant colors and rich history echoing in every piece. The collection showcases a harmonious blend of colors and shapes, a result of Silvestri's careful combination of the selected gemstones.
Silvestri has built strong relationships with Jaipur's gem suppliers over the years, ensuring a steady supply of exceptional gems for Bvlgari's collections. Her visits to Jaipur, numbering more than 40 in her career, have become a crucial part of the brand's selection process.
Priyanka Chopra's visit to Jaipur was not just a professional journey but a personal reconnection with her Indian roots. For her, exploring traditional gemstone cutting techniques in Jaipur was a way to connect with her heritage, reinforcing her bond with Bvlgari, a brand that celebrates and embraces diversity and cultural richness.
In conclusion, the selection of precious stones for Bvlgari's High Jewelry collection in Jaipur begins with a deeply personal and artistic journey centered on hand-selecting exceptional gems. This method blends the art of hand-selecting rare, high-quality stones in the Indian gem capital with an appreciation of their cultural resonance, which is then transformed into the extraordinary High Jewelry by Bvlgari.
- With Priyanka Chopra Jonas, Bvlgari's Global Ambassador, the fashion-and-beauty industry intertwines with lifestyle as they celebrate Indian craftsmanship in Jaipur.
- The technology behind Bvlgari's High Jewelry collection, such as the Polychroma, lies in the artisanal processes used to transform hand-selected gemstones in Jaipur, echoing the city's entertainment scene rooted in tradition and creativity.
