Business partnership between ANNA Money and Shaype results in the debut of an all-encompassing digital platform for Australian enterprises
ANNA Money Launches All-in-One Business Finance Super App in Australia
In a groundbreaking move, ANNA Money, a UK-based fintech company, has launched an all-in-one business finance super app in Australia. This innovative platform aims to simplify business administration and finance management for small businesses and entrepreneurs.
The new app offers a suite of features designed to streamline various aspects of business finance. Key features include:
- AI-powered Virtual Office: This feature provides a legal business address at 212 Cumberland Street, Sydney, protecting founders' personal addresses and enhancing professional image. The AI scans and filters mail, extracts critical details like invoices and compliance deadlines, then sends instant alerts via the ANNA app and email, ensuring users never miss important actions.
- Digital Banking: The app offers a business current account and debit Mastercard, enabling fast account setup, instant account statements, freezing cards via the app, and secure two-factor authentication. It supports integrating various bank accounts for comprehensive money management.
- Invoice Management: This feature allows creating and sending invoices and automatic chasing of late payments, streamlining receivables.
- Expense and Receipt Management: Users can snap, digitize, sort, and store receipts on the go, plus forward receipts and invoices by email for easy expense tracking.
- Automated Tax Assistance: The app provides VAT calculation, tax return reminders, and direct submission to authorities compliant with Making Tax Digital (MTD) standards in applicable regions.
- Real-time Insights and Alerts: Powered by AI, this feature helps manage critical business admin and financial deadlines efficiently, freeing users to focus on growth.
Additional features include payment links to accept payments directly, employee expense cards, payment scheduling, and online storage of financial documents.
This all-in-one app is targeted towards startups and proprietary limited companies in Australia. According to Ryan Edwards-Pritchard, CEO of ANNA Money, the partnership with Shaype, an embedded finance provider, marks a significant shift in business finance in Australia. He emphasizes the importance of working with Shaype, whose infrastructure allows ANNA to move fast, stay compliant, and innovate at scale.
Andrew Laycock, CEO of Shaype, expresses pride in supporting ANNA Money's launch in Australia. He claims that before this partnership, such modern tools did not exist for Australian SMEs. The partnership is aimed at empowering Australian SMEs with modern, secure, and integrated tools.
The launch of the new ANNA super app in Australia marks the company's entry into the Australian market, following its acquisition of fintech GetCape in 2024. This partnership is a significant example of how embedded finance infrastructure can unlock new SME services, demonstrating how it can create new user experiences in financial services, as Andrew Laycock believes.
[1] ANNA Money. (n.d.). ANNA Money announces the launch of its all-in-one business finance super app in Australia, powered by Shaype's embedded finance infrastructure. Retrieved from https://www.annamoney.com.au/press-release/anna-money-announces-the-launch-of-its-all-in-one-business-finance-super-app-in-australia-powered-by-shaypes-embedded-finance-infrastructure/ [2] ANNA Money. (n.d.). ANNA Money brings its all-in-one business finance super app to Australia, powered by Shaype's embedded finance infrastructure. Retrieved from https://www.anna.money/news/anna-money-brings-its-all-in-one-business-finance-super-app-to-australia-powered-by-shaypes-embedded-finance-infrastructure [3] ANNA Money. (n.d.). ANNA Money and Shaype partner to bring an all-in-one business finance super app to Australia. Retrieved from https://www.anna.money/news/anna-money-and-shaype-partner-to-bring-an-all-in-one-business-finance-super-app-to-australia [4] ANNA Money. (n.d.). ANNA Money partners with Shaype to launch its all-in-one business finance super app in Australia. Retrieved from https://www.anna.money/news/anna-money-partners-with-shaype-to-launch-its-all-in-one-business-finance-super-app-in-australia [5] ANNA Money. (n.d.). ANNA Money and Shaype team up to bring an all-in-one business finance super app to Australia. Retrieved from https://www.anna.money/news/anna-money-and-shaype-team-up-to-bring-an-all-in-one-business-finance-super-app-to-australia
- The innovative all-in-one business finance super app launched by ANNA Money in Australia utilizes Shaype's embedded finance infrastructure to power its features, including digital banking, invoice management, expense and receipt management, and automated tax assistance.
- The partnership between ANNA Money and Shaype signifies a significant shift in business finance in Australia, as this collaboration enables Australian SMEs to utilize modern, secure, and integrated financial tools.
- With the integration of various bank accounts, payment links, employee expense cards, and payment scheduling, the ANNA Money super app aims to streamline and simplify business finance and administration for startups and proprietary limited companies in Australia.
- The all-in-one business finance super app launched by ANNA Money in partnership with Shaype represents a prime example of how embedded finance infrastructure can unlock new SME services, creating novel user experiences in financial services, as Andrew Laycock claims.
