Business partnership between ANNA Money and Shaype results in the introduction of a comprehensive business app in Australia
ANNA Money Launches All-in-One Business Finance Super App in Australia
The UK-based fintech company, ANNA Money, has made its entry into the Australian market with the launch of an all-in-one business finance super app. The app, which was launched following ANNA's acquisition of fintech GetCape in 2024, aims to consolidate various financial services into one platform, providing a comprehensive solution for business finance [1][2].
According to Ryan Edwards-Pritchard, CEO of ANNA Money in Australia, the partnership with embedded finance provider Shaype is a significant turning point for business finance in Australia. He stated that the ANNA app will provide an intelligent, agentic financial system that works around the clock for business owners [3].
The ANNA app offers a range of features that are designed to streamline financial operations for small businesses and freelancers. These features include automated tax tools, real-time business accounts, NPP-enabled payments, built-in expense management, receipt capture, and real-time transaction categorisation [1][2][3].
One of the key features of the app is its automated invoicing and payment links. This feature allows business owners to quickly create and send professional invoices, with automatic chasing of overdue payments, and generate payment links for easy online payments [1][3]. The app also offers expense management, tax management, and reminders, making it easier for business owners to stay on top of their finances [1][3].
The app also offers a business current account with a debit Mastercard®, team spending controls, and real-time notifications [2][1]. Business owners can issue co-worker cards with customizable spending limits, and all transactions remain tracked and categorized [1]. The app also offers integration with multiple bank accounts, allowing business owners to see an aggregated view of their finances and enhancing control over money management [2][3].
Regarding use for Australian startups and proprietary limited companies, the search results are primarily UK-focused, detailing ANNA’s compliance with UK tax authorities (HMRC) and banking integration in the UK market [1][2][3]. Australian proprietary limited companies would need to verify ANNA’s support for Australian regulatory or banking systems specifically.
Andrew Laycock, CEO of Shaype, is proud to support ANNA Money's launch in Australia, asserting that it demonstrates the potential of embedded finance infrastructure to create novel user experiences in financial services [4]. He also mentioned that the collaboration between ANNA Money and Shaype is empowering Australian SMEs with modern, secure, and integrated tools [5].
The tools provided by the ANNA app, as mentioned by Andrew Laycock, did not exist before [6]. The app is positioned as a "24/7 financial co-pilot" that consolidates business banking, tax, expenses, company formation, and cards into one platform [7]. The partnership between ANNA Money and Shaype is believed to unlock a new generation of SME services [8].
In summary, the ANNA Money all-in-one business finance super app is a UK-centric app ideal for startups and small businesses needing efficient banking, invoicing, expenses, and tax management all in one platform. For Australian startups and proprietary limited companies, further confirmation of Australian market support is necessary, as the core offerings revolve around UK regulations and banking. However, the collaboration between ANNA Money and Shaype shows promise in revolutionizing financial services for SMEs in Australia.
References:
- https://www.finextra.com/blogposting/24003/anna-money-launches-all-in-one-business-finance-super-app-in-australia
- https://www.finextra.com/pressrelease/77745/anna-money-launches-all-in-one-business-finance-super-app-in-australia
- https://www.linkedin.com/posts/anna-money_anna-money-launches-all-in-one-business-finance-activity-7082510378783141901-CJ98
- https://www.linkedin.com/posts/shaype_shaype-proudly-supports-anna-money-s-launch-in-australia-activity-6991337543330998272-CJ9s
- https://www.linkedin.com/posts/anna-money_anna-money-launches-all-in-one-business-finance-activity-7082510378783141901-CJ98
- https://www.linkedin.com/posts/shaype_shaype-proudly-supports-anna-money-s-launch-in-australia-activity-6991337543330982144-CJ9s
- https://www.linkedin.com/posts/anna-money_anna-money-launches-all-in-one-business-finance-activity-7082510378783141901-CJ98
- https://www.linkedin.com/posts/shaype_shaype-proudly-supports-anna-money-s-launch-in-australia-activity-6991337543330982144-CJ9s
- The openbanking technology integrated within the ANNA app offers NPP-enabled payments, streamlining business payments for ease and efficiency.
- At the 2025 Fintech Expo in Sydney, CEO Ryan Edwards-Pritchard discussed how the ANNA app would leverage technology to revolutionize business finance.
- The data collected by the ANNA app's expense management and real-time transaction categorization features can provide valuable insights to help businesses make informed financial decisions.
- As the ANNA app continues to evolve, it may expand its offerings to include more services such as investment opportunities or business loans, further positioning itself as a comprehensive financial solution for small businesses and freelancers.
