Camping Alpendorf Keeps Web Analytics In-House with Matomo
Camping Alpendorf, managed by Claudia Santner & Thomas Themeßl GnbR, uses Matomo, an in-house web analytics service, to analyze and enhance its website's usage. The service is run exclusively on the campground's own servers, ensuring all data remains private and not shared with third parties.
When visitors use the website, the 'matomo.js' script is executed, and a cookie named 'matomoTracking' is set. This script generates a unique fingerprint based on the IP address, visited pages, referrer, subpages, duration of stay, and frequency of access. The legal basis for this processing is user consent, as outlined in Art. 6 (1) a) GDPR and § 25 (1) TTDSG.
Matomo is hosted and operated on behalf of the Federal Statistical Office by 'ITZBund', a service provider. The campground's use of Matomo aligns with its commitment to data privacy and security.
Camping Alpendorf's use of Matomo for web analytics ensures data remains in-house, protecting user privacy. The campground respects user consent as the legal basis for processing, demonstrating its commitment to responsible data handling.
