Canon Equipment Heads to Paris: Specific Lenses Chosen for the Olympic Broadcast by NBC
Canon has been chosen as a key partner for the production of the 2024 Olympic and Paralympic Games in Paris. The Japanese technology giant will be providing its advanced PTZ cameras and precision lenses to NBC Sports, enabling high-quality, dynamic coverage of the event.
The collaboration between Canon and NBC Sports extends to various sports events across multiple continents. This partnership, which has been ongoing for 34 years, will see Canon's cameras equipped with auto-tracking and multi-subject tracking technology supporting the complex live broadcast production needs of large-scale, fast-paced sports events.
Canon's lenses will be used to capture some of the most majestic backdrops ever seen during the Paris Games. The precision lenses will deliver an intimate cinematic style and behind-the-scenes coverage, enhancing NBC Sports' ability to tell compelling Olympic stories.
NBC Sports will utilize 115 Canon UHD broadcast lenses, including a significant number of large format Cine-Servo lenses, for the Games. To ensure smooth operation and high production values, six service and support members from Canon will be sent to Paris.
Isao "Sammy" Kobayashi, president and CEO of Canon U.S.A., expressed his honor at being chosen for the 2024 Paris Olympics. Chris Connolly, VP of Olympics venue engineering at NBC Sports, has stated that Canon's precision lenses are crucial for the new intimate cinematic style and behind-the-scenes coverage of the Games.
This collaboration fits within NBC Sports’ overall strategy of using innovative broadcast and production technology to deliver compelling Olympic sports storytelling to U.S. viewers. The 2024 Paris Olympics and Paralympics will be covered by NBC Sports from July 24 to August 11 and August 28 to September 8, respectively.
Canon's involvement in the 2024 Paris Olympics marks another international sports event in its collaboration with NBC Sports. Previous collaborations include various Olympics and major international sports events held in North and South America, Europe, and Asia.
The collaboration between Canon and NBC Sports for the 2024 Paris Olympics continues a long-standing partnership that has seen Canon's wide variety of lens solutions allowing NBC Sports to capture rich, dynamic images from the Parisian venues for the Olympic and Paralympic Games.
The long-standing partnership between Canon and NBC Sports, which spans multiple continents and various sports events, will see Canon's advanced technology, such as auto-tracking and multi-subject tracking, used for high-quality, dynamic coverage of the 2024 Paris Olympics. This collaboration will provide viewers with intimate cinematic style and behind-the-scenes coverage of the events, thanks to Canon's precision lenses.
