CEO of Evoke celebrates growth in market share at William Hill and plans a reversal of fortunes at 888

UK-based gaming company, Willam Hill, accelerates forward, whereas 888 undergoes a strategic readjustment, as per Evoke plc CEO Per Widerström's statement to investors. He stressed the importance of profitability over sheer growth. Widerström highlighted that one of the key aspects of UK-based...

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2025 August 31 . 9:23 PM

2 min read

CEO of Evoke applauds growth in market share for William Hill and aims for transformation of 888 Holdings

William Hill Powers Ahead in European iGaming and Sports Betting Market

In the rapidly evolving world of iGaming and sports betting, William Hill, a renowned brand now under the Evoke Group, is making significant strides in the European market.

According to recent reports, William Hill is experiencing growth and market share gains, particularly in key countries like Italy and the UK. The company's success can be attributed to a relaunch of its app and improvements in customer experience and user interface, which have resonated with users and led to increased revenue.

William Hill's flagship product, William Hill Vegas, is performing exceptionally well, with a revenue surge of 12%. This growth is a significant contributor to Evoke's overall performance.

Evoke Group, the parent company of William Hill, reported strong revenue growth and profitability improvements internationally, with core markets like Italy, Denmark, Romania, and Spain showing accelerated growth. The international operations now contribute half of Evoke’s EBITDA, with 22% growth reported in key European markets.

However, no precise current market share percentage or ranking data for William Hill in the European iGaming and sports betting sector is publicly available in the recent sources. It's worth noting that the overall iGaming and betting market in Europe remains competitive, with other large operators like Entain also reporting growth and market share movements.

Despite the competition, William Hill's customer-centric approach and data-driven marketing have contributed to its market share gains in the UK. However, detailed figures are absent.

In the past, Evoke's business has struggled with a multi-brand approach, but the focus on William Hill seems to be yielding positive results. The CEO of Evoke, Sonja Lindenberg, discussed these matters during Evoke's H1 2025 earnings call.

Meanwhile, another player in the market, 888, has seen a decline in revenue, with a decrease of 14%. The company is undergoing a disciplined reset to address these issues.

In summary, William Hill under Evoke is powering ahead in the European iGaming and sports betting sector, but precise market share data remains elusive. The company's focus on improving its app and customer experience, coupled with strategic marketing, seems to be paying off, setting the stage for continued growth.