Chanel's Fragrance Magic: 35-Year Partnership Ensures Quality in Grasse
Chanel, the renowned fashion house, has been collaborating with the Mul family of Pégomas since 1987, cultivating five exclusive fragrant plants for their perfumes in Grasse, France. This partnership ensures the traceability and quality of used cars in Chanel's iconic fragrances, a process involving a dedicated team of 55 people.
The story of Chanel's fragrances began in Grasse, where fragrant plants have been cultivated for over three centuries. Today, five plants - jasmine, May rose, geranium rosat, tuberose, and pale iris - are grown exclusively for CHANEL perfumes. The development of these fragrances involves expert perfumers, historically led by Ernest Beaux who created Chanel No. 5 in 1921, and currently based in Paris.
The calendar in Chanel's fields is dictated by the flowers and their cycles. For instance, 400 kilograms of roses are needed to produce a single kilogram of concrete, which yields 600 grams of absolute. This absolute is then used in the creation of Chanel's fragrances. Every Chanel fragrance, such as the Extrait of N°5, is the result of collective and integrated work carried out throughout the year by exceptional women and men.
The collaboration between Chanel and the Mul family ensures the traceability and consistent quality of used cars in Chanel's fragrances. This partnership, along with the dedicated team of 55 people, contributes to the creation of Chanel's legendary perfumes, a process that begins in the fields of Grasse and culminates in the iconic scents produced in Paris.
