ChatGPT's parent company, OpenAI, has experienced a rebranding, revitalizing the user encounters in the ChatGPT platform.
OpenAI, the tech company founded by a group of entrepreneurs, developers, and computer scientists in December 2015, has recently unveiled a fresh new visual identity. This rebranding effort, led by Veit Moeller and Shannon Jager, has resulted in a sleek and modern look that integrates AI tools like DALL·E, ChatGPT, and Sora.
The redesign affects various aspects of OpenAI, including its research papers, which now boast a more playful graphical spirit. OpenAI Sans, a new typeface designed by ABC Dinamo, is a key element of this transformation. The typeface aims to integrate the point into letterforms, adding a unique touch to OpenAI's visual identity.
The human curation of imagery remains essential in the new rebrand, with direct commissions to contemporary practitioners for a range of imagery. This approach ensures a high-quality and visually appealing aesthetic that resonates with the audience.
The new identity makes its debut on OpenAI.com and feeds through into the interface and presentation of ChatGPT in all its forms. ChatGPT, OpenAI's best-known product, is a Large Language Model (LLM) that debuted in 2022. The rebrand also includes a new suite of merchandise, initially aimed at the in-house team but expected to be available to the public in the future.
The brand mark, known as the 'blossom', has been lightly upgraded for the new identity, with refined geometry and differently weighted versions. The new color palette includes a base of greys and blues, coupled with primary contrasting colors.
The design team has also introduced a new design device called the 'Emotive Point'. This device is coded to respond to user inputs, adding an interactive element to the AI experience. The new identity is built upon four core values: simplify, space, imperfection, and vivid.
OpenAI's value has significantly increased since 2023, reaching $340 billion in early 2025. The company, headquartered in San Francisco, has around 2,000 employees worldwide and continues to collaborate with leading experts in various fields, including photography, typography, and motion design.
In addition to ChatGPT, OpenAI has built its technology into a number of other products, including Sora, a generative AI that can create text, imagery, or video. The new models, including o3-mini and Deep Research, powered by the forthcoming OpenAI o3 model, are expected to further enhance OpenAI's capabilities in the AI domain.
The rebranding process involved collaboration with design studios such as ABC Dinamo and Studio Dumbar in Rotterdam. However, the company that underwent this visual identity realignment in 2025, as per the provided search results, is not explicitly named.
This rebrand is a testament to OpenAI's commitment to innovation and its continuous efforts to push the boundaries of AI technology. As OpenAI continues to grow and evolve, its new visual identity serves as a reflection of its dynamic and forward-thinking approach.
