Chrome incorporates Gemini following evasion of compulsory sale
In a significant move, Google is integrating its AI model, Gemini, into the Chrome browser, starting from Thursday. This integration comes after Google successfully avoided a forced sale of Chrome following a federal judge's ruling last year.
Google's senior vice-president of platforms and devices, Rick Osterloh, stated that the company is evolving the browser to help users get the most from the web. The initial rollout of Gemini AI will be limited to US users, available in English, with plans to expand to other countries and languages in the future.
Gemini AI is designed to revolutionise the way users interact with the web. It will be able to answer complex questions through the browser address bar, detect scams, and quickly change saved passwords in sites like Spotify and Coursera. Additionally, it will provide explanations of visited web pages, condense information across multiple tabs, and bring back closed websites.
Besides enhancing the user experience within the Chrome browser, Google is also integrating Gemini AI with other Google apps, including Calendar, YouTube, and Maps. This move is expected to streamline the user's digital experience across Google's suite of products.
In the realm of AI, while Google has made progress, it still lags behind OpenAI's ChatGPT by most estimates, according to Bloomberg reports. However, Google is expected to collaborate with PayPal in the coming months for integrating more advanced features into Chrome, leveraging PayPal's payment infrastructure and AI expertise to enhance digital commerce and security.
The integration of Gemini AI is not just limited to the Chrome browser. It is also being integrated with other Google apps like Calendar, YouTube, and Maps. The AI summarisation and research capabilities for Chrome, announced by Google in May, were initially limited to users on Google's paid AI subscription plans and beta Chrome users.
Judge Amit Mehta decided against a breakup of Google's business, arguing that AI models represent a long-term threat to the search industry. This decision allows Google to continue its AI development and integration, such as the introduction of Gemini AI, without the threat of a forced separation of its business.
The launch of the full Gemini AI integration for Chrome is the latest push by Google to incorporate Gemini into its product portfolio and pitch the service to enterprise clients. With its wide range of capabilities and integration across Google's apps, Gemini AI is poised to reshape the way users interact with the web and Google's services.
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