Clothing brand Hanna Andersson introduces its own resale marketplace
In a bid to promote sustainable fashion and reduce waste in children's clothing, Hanna Andersson has recently launched a new resale marketplace called Hanna-Me-Downs. This innovative platform specialises in children's clothing, offering gently used or like-new apparel for sale.
Hanna-Me-Downs, developed in partnership with retail technology company Archive, aims to extend the lifecycle of quality kidswear. The platform offers a range of features designed to make reselling easy for parents, including curated listings, easy resale options, and community engagement to foster responsible consumption.
The partnership with Archive is expected to enhance Hanna-Me-Downs’ reach and technological capabilities, enabling more efficient resale processes and inventory management.
Hanna Andersson's emphasis on creating durable clothing makes reselling on Hanna-Me-Downs a seamless process. Sellers can utilise Hanna Andersson's descriptions, size charts, images, fabric information, and more for their listings. The company provides a suggested price for sellers based on the original list price and item condition. Sellers can opt for cash transactions or receive 125% more sale value if they choose the gift card option.
With over 1,500 listings currently available, Hanna-Me-Downs is poised to make a significant impact in the resale market. The growing trend of resale in the retail industry was evident at the National Retail Federation's annual conference in January, where resale dominated discussions.
J. Crew announced a resale initiative last month, partnering with ThredUp, while Canada Goose and Francesca's have also launched their own resale marketplaces in January. ThredUp and GlobalData predict that the secondhand market will more than double by 2026, reaching $82 billion.
Aimeé Lapic, CEO at Hanna Andersson, acknowledges that children's clothes are often discarded early due to wear and tear from play and exploration. To address this issue, Hanna Andersson has recently created a children's activewear line, with over 80% of the products being made from recycled fabrics.
For precise and up-to-date details, including specific features, partnership terms, and sustainability initiatives, we recommend checking Hanna-Me-Downs' official website or announcements. The current search results do not provide these insights.
- Hanna-Me-Downs, a new resale marketplace for children's clothing by Hanna Andersson, is partnering with retail technology company Archive to extend the lifecycle of quality kidswear.
- The partnership is expected to enhance Hanna-Me-Downs’ reach and technological capabilities, enabling more efficient resale processes and inventory management.
- Sellers on Hanna-Me-Downs can utilise Hanna Andersson's descriptions, size charts, images, fabric information, and more for their listings.
- Sellers can opt for cash transactions or receive 125% more sale value if they choose the gift card option on Hanna-Me-Downs, the new resale marketplace.
- The growing trend of resale in the retail industry was evident at the National Retail Federation's annual conference, where resale dominated discussions.
- ThredUp and GlobalData predict that the secondhand market will more than double by 2026, reaching $82 billion, indicating a significant shift in the fashion, lifestyle, home-and-garden, finance, and business industries towards sustainable and affordable options like deals-and-discounts and product-reviews.
