Collaboration of Stepn and Pantone Leads to Introduction of Web3-Inspired Hues
In a groundbreaking move, Pantone, the global authority on color standards, has partnered with Stepn, a lifestyle app that rewards users for physical activity through NFT sneakers. This collaboration marks Pantone's first official venture into the Web3 space, bringing its renowned color expertise to Stepn's new product, STEPN GO.
The partnership has resulted in the creation of two exclusive Pantone colors: PANTONE 16-0163 STEPN Green and PANTONE 265 STEPN GO Purple. These colors, designed to bridge the physical and digital realms of fitness, fashion, and creativity, symbolize energy, nature, movement, individuality, and the digital spirit of the new generation.
Stepn representatives described the collaboration as a meaningful effort to create color concepts that represent the values and aspirations of the Stepn community. The STEPN GO Purple Genesis sneakers will be made available through a limited auction, with just 25 pairs being offered. On the other hand, the STEPN Green Genesis sneakers will be released through a Raffle Mint from July 23 to 27, offering 150 units across four distinct green-themed designs.
The sneakers, enhanced by Pantone's signature color accuracy, are intended to provide not just a functional tool for engagement but also a lasting visual identity within the Web3 world. Users can collect, wear, or trade these sneakers within the Stepn ecosystem.
This innovative collaboration enhances STEPN GO's branding and user experience by integrating recognized, standardized colors that convey the app's core values visually and digitally. Moreover, it extends into the NFT realm, strengthening the connection between real-world physical activity rewards and digital art.
Participants can earn rewards by walking, jogging, or running while using tokenized sneakers, which can be either purchased or borrowed. The rewards can be reinvested to level up, enhance virtual appearances, or be monetized.
Pantone's proprietary color systems have been employed by over 10 million designers and manufacturers worldwide, with iconic contributions such as Tiffany Blue and Valentino's Pink PP. PANTONE 265 STEPN GO Purple symbolizes the bold individuality of a digitally active generation, while PANTONE 16-0163 STEPN Green embodies vitality, movement, and a connection with nature.
The collaboration aims to embody the shared values of both partners—emphasizing creativity, sustainability, and user empowerment in digital experiences. Stepn has previously collaborated with brands such as Adidas, ASICS, Atlético de Madrid, and Steve Aoki, further solidifying its position in the fitness and fashion industries.
This move by Pantone and Stepn is aimed at enhancing Stepn's new product, STEPN GO, which focuses on integrating fitness with social connectivity. Users can lend sneakers, promoting community engagement. The innovation incentivizes users to engage in physical exercise through a blend of blockchain technology, crypto rewards, and visually appealing, collectible NFT sneakers. This merging of movement-based incentives with vibrant digital artwork is set to push the integration of physical activity rewards into the digital collectibles market through Pantone-branded NFTs.
The collaboration between Pantone and Stepn extends their influence into the NFT realm, merging Pantone's renowned color expertise in fashion-and-beauty with Stepn's technology-driven sports app. The resulting PANTONE 16-0163 STEPN Green and PANTONE 265 STEPN GO Purple colors signify a lifestyle blend of energy, nature, movement, and individuality in the digital space.
The introduction of these exclusive colors and NFT sneakers not only enhances the user experience within the Stepn ecosystem but also bridges the gap between sports, technology, and fashion-and-beauty sectors, embodying the shared values of creativity, sustainability, and user empowerment.
