Companies are currently leveraging the metaverse in a variety of ways. Here's a brief look:
Hopping on the Metaverse Bandwagon 🚀
It's no longer secret sauce that some forward-thinking companies have dived headfirst into metaverse development in a bid to seize the first-mover advantage. While you might be familiar with Facebook's venture into metaverse territory, run by its parent company Meta Platforms, other tech powerhouses like Microsoft and Google are also investing heavily in this space. But let's take a closer look at lesser-known entities that aregetInstance making waves in the realm of metaverses 🌐
The major players 🏆
As expected, Facebook and Microsoft are pondering over the potential of metaverses for social media and business needs. Facebook's Horizon Workrooms offers a 3D space for virtual meetings, allowing you to become an avatar of yourself, complete with hand-tracking technology for an immersive experience. On the other hand, Microsoft is working on its Mesh platform, which will eventually make use of holoportation technology to allow people to physically appear within the metaverse space and 'teleport' between different environments.
Meanwhile, the XR Wizards are concentrating on enterprise solutions for healthcare, finance, industry, and education. They're building a series of 'platformspaces', metaverse spaces similar to those offered in Facebook's Horizon, designed specifically for the business world. These spaces offer much more than simple meetings; they can accommodate product launches, training sessions, conferences, and even full-fledged marketing campaigns. With the help of these metaverse spaces, users can immerse themselves in simulated real-life scenarios never seen before in the virtual world 🤯.
Old hands and new ideas 🤝
JPMorgan has recently announced its own metaverse solutions, making it the first bank to establish a branch in the virtual world. The Onyx lounge, located in Decentraland, utilizes Ethereum blockchain technology to facilitate trade of virtual real estate and other digital products within the metaverse space. South Korean app Zepeto is another example where this kind of trade is already commonplace, with users creating and customizing their own avatars and selling digital items. Fashion brands like Gucci and Dior have also joined the bandwagon, aiming to sell their own digital items on the platform 💼.
Nike teamed up with Roblox to create Nikeland, a virtual playground where users can create avatars and engage in sports activities. Eventually, the brand plans to sell its own branded products within the virtual world 🛍️. Roblox, although not as well-known as Nike, has been a pioneer in the metaverse, allowing users to create their own worlds and games and has been using a metaverse currency for some time now. With its vast ecosystem of user-generated content, Roblox could be a promising platform for young entrepreneurs to build future metaverse businesses 💡
Last but not least, Disney has thrown its hat in the ring, announcing plans to allocate specific resources to develop its metaverse strategy. The company aims to leverage the metaverse space to tell immersive stories and offer new ways of engaging with fans 🎥.
Getting ahead 🏃♂️
In response to this growing interest, organizations like the Blockchain Council have developed training programs to create certified Metaverse Experts. These professionals can help metaverse companies explore the full potential of this new technology and hit the ground running when it comes to building metaverse solutions 🌐✨.
Staying up-to-date with the latest metaverse technologies could be key to your company's success. The XR Wizards' platform, for instance, offers a honeycomb structure of connected extended reality spaces where incredibly realistic interactions can take place. This groundbreaking technology connects existing Web 2.0 websites with VR, offering companies a seamless transition to Web 3.0 and the benefits it brings 🚀. So, what are you waiting for? Now's the time to embrace the 3D capabilities of platforms like XR Wizards before you find yourself left behind in a 2D world 🌐💻.
Author: Rafał Siejca
Rafal has over 20 years of corporate experience, including roles at Millennium Bank, Comarch, and leading software teams at PZU, one of Europe's largest insurance companies. As one of Poland's few true VR experts with a decade of experience, he ensures timely, high-quality project delivery as CEO and CTO 💪💻👽.
In the evolving metaverse landscape, the XR Wizards are venturing beyond traditional virtual meeting spaces, offering extended reality platforms designed specifically for enterprise solutions in various sectors such as healthcare, finance, industry, and education. These platforms not only provide environments for meetings but also accommodate product launches, training sessions, conferences, and comprehensive marketing campaigns.
The immersive capabilities of these metaverse spaces extend beyond reality, merging mixed reality technologies to facilitate business interactions in a way never seen before, offering users the chance to immerse themselves in simulated real-life scenarios within the virtual world.
