"Conversation with Stéphane Crasnier, the Head of Fleet at Europcar Mobility Group, entitled ' Prioritizing People'"
In a significant move for the mobility industry, Stéphane Crasnier has joined Europcar Mobility Group (EMG) as Group Chief Fleet Officer. With 18 years of experience under the BMW umbrella, Crasnier brings a wealth of knowledge to his new role, where he will be primarily focusing on deciphering market trends during the dynamic transition phase of the mobility ecosystem.
Based in France, Crasnier has an international background, having lived and worked in China and Australia. This global perspective will be invaluable as he contributes to Europcar Mobility Group's global success, which currently spans over 140 countries.
The company, initially established in 1949 as "L'abonnement automobile," has evolved to reflect its dedication to offering alternatives to traditional vehicle ownership. Its current name signifies its commitment to sustainable mobility solutions.
In his role, Crasnier will be shaping Europcar Mobility Group's strategy, which emphasizes technology, distribution channels, and optimizing asset utilization. He will oversee the management and strategic development of the company's vehicle fleet, ensuring that fleet operations support Europcar’s broader business objectives, particularly in sustainability and innovation within mobility services.
One of Crasnier's key focuses is fostering a positive and sustainable relationship with Original Equipment Manufacturers (OEMs). By collaborating closely with OEM partners, he aims to ensure that vehicle procurement, maintenance, and lifecycle management align with Europcar’s goals for efficient, sustainable mobility solutions.
This collaboration extends to integrating OEMs’ evolving technologies, such as electrification and connected car services, into Europcar’s fleet. By doing so, Europcar Mobility Group aims to support its ambitions for reducing carbon footprint and enhancing customer experience.
Sustainability is a priority for Europcar Mobility Group, not just in terms of emissions but also considering "cradle to cradle" sustainability. The company factors in emissions during the production process when selecting vehicles, and it prioritizes electric and hybrid vehicles, digital innovation, and circular economy principles in its fleet transition towards greener, more flexible mobility solutions.
In 2022, Green Mobility Holding SA, a consortium consisting of Volkswagen AG, Attestor Limited, and Pon Holding BV, became the majority shareholder of EMG. This strategic shift indicates Europcar Mobility Group's commitment to promoting sustainable mobility solutions.
While digitization is crucial for enhancing customer experiences, the human touch remains important in Europcar Mobility Group's business. Connectivity brings operational efficiencies and contributes to a seamless customer experience at the best price, but Crasnier emphasizes the importance of fostering a positive and sustainable relationship with OEMs to overcome challenges.
In conclusion, Stéphane Crasnier’s role at Europcar Mobility Group blends operational fleet management with strategic collaboration to ensure that the vehicle assets contribute effectively to the company’s sustainability targets and long-term mobility service vision. His focus on sustainability, innovation, and strategic partnerships will undoubtedly drive Europcar Mobility Group towards a greener and more sustainable future.
- Stéphane Crasnier, with his background in the mobility industry and focus on sustainable mobility solutions, will help Europcar Mobility Group, a company committed to offering alternatives to traditional vehicle ownership, shape its strategy, particularly in the areas of technology, electric vehicles, and collaborating with Original Equipment Manufacturers (OEMs).
- As Group Chief Fleet Officer, Crasnier will oversee the management and strategic development of Europcar Mobility Group's vehicle fleet, ensuring fleet operations support the company's broader business objectives, which include reducing carbon footprint, enhancing customer experience, and achieving sustainability targets.
- In addition to fostering relationships with OEMs and integrating their evolving technologies, such as electrification and connected car services, into Europcar’s fleet, Crasnier will also prioritize sustainable finance and business practices to align with the company's commitment to sustainable mobility and its new majority shareholder, Green Mobility Holding SA.
