Crafting and Showcasing a Competition Slide for Your Business Presentation
In a pitch deck, highlighting your competitive landscape and advantages is crucial. Here are 12 types of slides that can help you do just that:
- Competitors Overview Slide: Introduce your main competitors in a snapshot. [(Link to Slide)]
- Competitor Profiles Slide: Delve deeper into key competitors, their offerings, and positioning. [(Link to Slide)]
- Competitive Landscape Slide: Visualise the competition with a quadrant or matrix comparing competitors based on parameters like price and service. [(Link to Slide)]
- Competitive Advantages Slide: Showcase what sets your company apart from competitors, highlighting unique selling points or strengths. [(Link to Slide)]
- Market Positioning Slide: Demonstrate your position in the market relative to competitors. [(Link to Slide)]
- Why Choose Us Slide: Convince investors or customers to prefer your solution over competitors. [(Link to Slide)]
- Problem Slide: Highlight the problem that competitors aren't solving well. [(Link to Slide)]
- Solution Slide: Explain how your product or service addresses the problem better than competitors. [(Link to Slide)]
- Barriers to Entry Slide: Explain hurdles for others to enter your market, protecting your position. [(Link to Slide)]
- Traction Slide: Demonstrate current success and momentum that set you apart. [(Link to Slide)]
- Roadmap Slide: Share future plans that will strengthen your competitive position. [(Link to Slide)]
- Market Opportunity Slide: Frame the competitive space in terms of market size and growth potential. [(Link to Slide)]
These slides help convey your understanding of the competition, your strategic advantages, and how you plan to succeed amidst rivals. Including a well-designed competitors slide with charts, logos, or quadrant visuals is particularly effective for clarity and impact.
To make the slides more interactive and AI-enhanced, consider using customizable templates with drag-and-drop editing, graphs, competitor comparisons, and personalization to maximize engagement and clarity.
When presenting, use the slides as speaking points. Highlight your biggest competitors and their unique selling points on a slide, then tell your investors about them. Navigate easily through your presentation with an interactive back-to-home button on each slide.
Remember to customize the slides with your company's brand colours and fonts to match the overall design of your pitch deck. Happy pitching!
- To further visualize the competitive landscape, incorporate animated graphics showcasing the growth potential in the finance and lifestyle sectors, where our investing platform excels, and highlight the technology-driven barriers that might deter other businesses from entering this space.
- For the Competitive Advantages Slide, it would be beneficial to showcase our company's distinctive strengths in areas such as business operations, technology, and customer service, as opposed to mere financial aspects or general lifestyle factors.
- When discussing the market opportunity, include an engageing visual content slide demonstrating the vast pool of potential investors and customers in the sports industry, illustrating the untapped revenue streams that our company plans to capture.
- In addition to covering traditional aspects like price and service in the Competitive Landscape Slide, consider exploring less obvious factors such as innovative marketing strategies, partnerships, or unique technologies, as these elements could play a significant role in determining a company's success.
