Cubeia appoints Caroline Björkman as its new Sales Director
Sweden-based iGaming software solutions provider Cubeia has appointed Caroline Björkman as Head of Sales to boost its team and navigate its next growth stage. This move follows a productive SBC Rio event where Cubeia showcased its advanced solutions, affirming its dedication to shaping the future of iGaming in the region.
Cubeia is set to establish a new office in Costa Rica as part of a joint initiative spearheaded by Björkman and CCO Tobias Fogelberg. They aim to expand Cubeia's footprint in LATAM, emulating the company's remarkable growth in Europe.
Caroline Björkman, Cubeia's newly appointed Head of Sales, expressed her enthusiasm, stating, "Cubeia's Nano platform is revolutionizing the industry with its lean, agile, and operator-centric solution designed for success. The company's philosophy of working closely with a select group of customers to foster continuous progress resonates with me. I am thrilled to join at a pivotal moment for the business, with an ambitious roadmap that includes the launch of fully branded, seamlessly integrated games."
Björkman will work closely with the Cubeia team to implement the sales strategy, focusing on revenue growth and market expansion. She will also play a crucial role in strengthening Cubeia's B2B operator partnerships. Prior to Cubeia, she was a standout at Symplify, excelling in lead generation and managing key partnerships since October 2022.
Cubeia's CEO, Christoffer Fröberg, welcomed the new appointment, stating, "Caroline's distinctive skillset will be invaluable in driving business growth and guiding us into new markets. We are eager to collaborate and expand the reach of our online gaming software solutions in LATAM and Europe."
In the broader iGaming industry, companies like Amusnet Interactive are actively forming partnerships with operators and platforms in LATAM, mirroring the expansion trends observed in the region [5]. The industry as a whole is experiencing growth, with firms increasingly focusing on expansion and innovation [2][4]. However, the specifics of Cubeia's expansion strategy in LATAM under Björkman's leadership remain undisclosed.
Cubeia, with the addition of Caroline Björkman as Head of Sales, plans to utilize technology in establishing a new office in Costa Rica, aiming to leverage this expansion for both revenue growth and market presence in LATAM's online gaming sector. Björkman's expertise in finance, as demonstrated during her tenure at Symplify, will be instrumental in strengthening Cubeia's B2B partnerships and navigating the company's growth in this region.
