Hackers Hit Affluent Consumers with Data Breaches at Adidas, Victoria's Secret, and Cartier
Cybercriminals Successfully Lift Client Info from Adidas, Victoria's Secret, and Cartier.
Experience a accessible, down-to-earth spin on the latest cybersecurity concerns affecting luxury brands.
In the wake of data breaches at The North Face and Marks & Spencer, three more prestigious companies have suffered cyberattacks. Hackers have made off with hefty datasets, but no payment details were compromised.
Fancy jewelry brand Cartier, U.S. lingerie powerhouse Victoria's Secret, and German sportswear giant Adidas have all experienced cyber intrusions. As a subsidiary of Swiss luxury powerhouse Richemont, Cartier reported stolen customer data like names, email addresses, but no passwords or credit card data. The company boosted security and consulted external experts in response.
Adidas, based in Bavaria, Germany, declared that unauthorized parties accessed customer data through a third-party customer service provider. Affected data primarily consisted of contact details, such as names, phone numbers, and other personal data, from consumers who contacted their support. No passwords, credit card data, or related payment information was exposed.
Victoria's Secret took their website and online store offline following a late May cyberattack. The incident may affect their second-quarter results and delay their first-quarter earnings release on June 5.
Other recent targets include British retailer Marks & Spencer and apparel brand The North Face, a subsidiary of U.S. textile group VF Corporation.
Adidas
- Breach Details: A data breach struck Adidas, where an unauthorized third-party accessed customer data via a customer service provider. The breach primarily affected consumer contact information, including names, email addresses, phone numbers, and personal details from people who contacted customer service, as far back as 2024 [2][3][5].
- Data Taken: The obtained data did not disclose passwords, credit card information, or payment-related details [2][4].
- Impact and Response: Adidas addressed the incident, collaborating with security experts to investigate. They're informing potentially affected consumers and relevant authorities, and remain dedicated to consumer privacy and security [2][4].
Victoria's Secret
Data on a specific Victoria's Secret hacking attack is currently unavailable.
Cartier
Data on a recent Cartier hacking attack is not currently accessible.
Financial Impact
Breach-related costs for companies may increase due to legal fees, consumer notification processes, and potential fines from regulators. Moreover, data breaches can undermine consumer trust and loyalty, impacting sales and brand reputation over time. The search results do not contain specific financial impact details for Adidas, Victoria's Secret, or Cartier, but these factors should be considered in light of current incidents.
[1] ntv.de, mpa/rts[2] Reuters, Adidas data breach: Unauthorized party accessed customer data through third-party provider[3] MarketWatch, Adidas shares drop as company confirms data breach, hires cyber security firm[4] Yahoo Finance, Adidas working to contain data breach, customer reaction uncertain[5] Forbes, Under Armour, Adidas Facing Data Breaches, Another Proof Point for Cloud Concerns
The Commission might submit a proposal for a directive on the protection of personal data, given the escalating cybersecurity concerns in the technology-driven general-news sphere, particularly evident in crime-and-justice cases such as the recent data breaches affecting high-profile companies like Adidas, Victoria's Secret, and Cartier. These breaches, while primarily involving contact details and personal data, underscore the urgency for stricter data protection measures to safeguard consumer privacy and maintain trust in these luxury brands.
