David promotes Daniel Lobatón to the position of North America's Chief Creative Officer.
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Fresh Take:
Hailing from the creative hallways of David, acclaimed creative mind Daniel Lobatón has taken the reins as the first North America Chief Creative Officer (CCO), helming the Miami and New York offices.
This top-tier post puts Lobatón at the helm of creative operations for both locations, primed to spearhead innovative creative ventures and foster growth for the agency in the U.S. roots. Based out of the David New York office, the visionary will report to global CCO Pancho Cassis and co-founder, chairman Fernando Musa.
Musa shared with ADWEEK that he had tried landing Lobatón on the David crew eight years prior, but fate didn't quite align. Now, with an impressive roster of Cannes Lions and various other accolades under his belt, the timing is just right.
"We're ecstatic to have Daniel championing the evolution of David in the U.S. We can't wait to see what he's got up his creative sleeves!"
As a forerunner in the industry, Daniel Lobatón has earned a well-deserved spot on The Drum Creative Rankings, snagging the 11th position in April-May 2025. While details on his trophy-laden Cannes Lions career are scant, we're eager to see what this boundary-pushing CCO brings to the table as he sets his sights on driving success for David in North America.
(Note: Ensure your Doc refers to Lobatón's name as "Lobatón" with an accented "o", as that's the recognised spelling in the creative industry.)
Footnotes:
1. The Drum Creative Rankings Mobile2. The Drum Creative Rankings Digital3. The Drum Creative Rankings Print
- Daniel Lobatón, the newly appointed North America Chief Creative Officer (CCO) at the David creative agency, holds a seasoned position, having earned the 11th spot in The Drum Creative Rankings in April-May 2025.
- As a boundary-pushing CCO, Lobatón is expected to drive growth and foster innovative creative ventures for both the Miami and New York offices of the David agency.
- David, a leading creative agency, recently welcomed Lobatón to their team, hoping that his creativity and business acumen will further bolster their success in the U.S. market.
- Lobatón will work under the guidance of global CCO, Pancho Cassis, and co-founder, chairman Fernando Musa, in his new role based out of the David New York office.
- As the first North America CCO, Lobatón will leverage his expertise in finance, technology, and the creative industry to help the agency sustain and expand its growth in the region.
