Demonstration by Delivery Workers in São Paulo, Brazil
In a major move, iFood, a leading food delivery platform, has announced an investment plan of 17 billion reais ($3.1 billion) for Brazil between April 2025 and March 2026, marking the third consecutive year of expansion for its operations in the country[1]. This represents a 25% rise over the previous year[2].
The investment aims to enhance platform traffic, broaden operational reach, focus on technological advancements, expand credit offerings, and hire over 1,100 new employees, mostly technology professionals[1]. This emphasis on hiring tech talent signifies iFood's focus on innovation and platform development.
CEO Diego Barreto attributes this move to Brazil's stable economic conditions, including consistently low unemployment and effective inflation management by the Central Bank, which create a favorable environment for growth[1].
Currently, iFood serves 55 million customers and partners with 400,000 establishments in 1,500 cities. The company aims to reach 200 million monthly orders within three years, underscoring the strategic importance of this substantial investment[1].
The news was announced in Sao Paulo, Brazil[3]. The focus of the new hires will be on qualified technology professionals, with iFood planning to hire an additional 600 employees by March 2026[4].
Meanwhile, another article in Metropoles has revealed how apps are transforming delivery work into a game-like experience, but specific details about this process remain undisclosed[5].
This investment plan is categorised under "Other news from Brazil" and "Jobs" on our website[6].
[1] Source: Metropoles [2] Source: Metropoles [3] Location: Sao Paulo, Brazil [4] Source: Metropoles [5] Source: Metropoles [6] Source: Our website
iFood's investment of 17 billion reais will primarily focus on technological advancements and hiring over 1,100 new employees, primarily technology professionals, aiming to innovate and develop its platform.
The emphasis on hiring tech talent and expanding credit offerings is part of iFood's strategy to reach 200 million monthly orders within three years, as the company aims to thrive amidst Brazil's stable economic conditions.
