Department Closes Fifth Purchase of the Year, Acquires Design-centric Studio ShopTalk
The digital powerhouse Dept, known for its advertising services, has amplified its U.K. presence by snatching up ShopTalk — the innovative brand and design studio. This acquisition includes a crew of 15 creative minds who've been behind projects for bigwigs like Arm, Heinz, Innocent, and Piëch.
Following the takeover, ShopTalk will now be called ShopTalk/Dept, maintaining its original founders James Wood and Paul Ferry at the helm.
Established in 2017, ShopTalk recently worked its magic on an NFT (Non-Fungible Token) campaign with Southampton FC, using their latest kit design as inspiration. They also pulled off a comprehensive digital-first rebrand for Braemar, updating the tone of voice, visual identity, and launching a fresh website.
While digging for more juicy details about ShopTalk, let's not forget that Dept and similar digital agencies often engage in acquisitions and large-scale projects like these. And if you're intrigued by the trends of NFT campaigns and digital-first rebranding, they're hot strategies in modern marketing that engage audiences and update brand identities, respectively.
If you're thirsty for more specific information about ShopTalk, it's best to check out Dept's official communications or industry reports for the latest scoop on acquisitions and projects.
ShopTalk, now known as ShopTalk/Dept, is expanding its service offerings in technology, finance, and business, having ventured into NFT campaigns with Southampton FC and digital-first rebranding for clients like Braemar. Dept, a known player in the advertising industry, is increasingly involved in such acquisitions and projects that showcase the latest trends in marketing, such as NFT campaigns and digital rebranding.
