Differences in Perceptions and Usage of Household Technology across Genders:
The latest consumer survey report from Mercator Advisory Group, titled "Technology and Fraud: Consumer Concern Is Real," has shed light on the way Americans view technology and fraud in their daily lives, particularly in relation to shopping and payment habits.
According to the report, 40% of males report trying to employ the latest technology at home, while 26% of females do. Interestingly, almost an identical percentage (46% of males and 48% of females) claim that keeping up with changes in tech is difficult. This suggests that while both genders are interested in adopting new technology, many find it challenging to stay current.
The report further delves into the impact of technology and fraud on consumers, revealing that 24% of respondents mention that technology distracts them from more important issues. This finding underscores the need for a balance between technological advancement and user-friendly design.
One area where a clear gender divide emerges is in the adoption of consumer technology experts. 36% of males claim to watch consumer technology experts to keep up, compared to 21% of females. This indicates a higher level of reliance on external sources among males when it comes to staying informed about the latest tech trends.
However, when it comes to evaluating the cost and benefits of new technology, both genders are equally careful. Almost 70% of respondents (69% of males and 64% of females) claim they consider cost and benefits before every new tech purchase.
The report also provides insights not only on what consumers do but also on how they feel about technology and fraud. For instance, 47% of both males and females express concern about security issues and household tech.
While the report does not provide specific, detailed findings on the exact differences in attitudes towards technology between males and females, it generally highlights that consumer concerns about technology-related fraud are significant and that attitudes towards technology and fraud risks can vary by demographic factors, including gender. Typically, these reports find that women tend to express higher levels of concern about fraud and may have different trust levels or technology adoption behaviors compared to men.
For more comprehensive insights, the full Mercator Advisory Group 2019 report, "2019 U.S. PaymentsInsights - Technology and Fraud: Consumer Concern Is Real," is available for those interested in a deeper understanding of the topic.
- A significant number of individuals, both males and females, pay attention to fashion-and-beauty trends as they relate to technology: 47% of both genders express concern about security issues and household tech, which could suggest an interest in tech-driven beauty and fashion products.
- In terms of their lifestyles, there seems to be a noticeable difference in the sources males and females rely on for staying informed about the latest technology trends: 36% of males claim to watch consumer technology experts compared to 21% of females, indicating a higher level of external source reliance among males.
