du Launches 'Go on Easy Mode' to Simplify Digital Services
du, a prominent telecom and digital services provider in the UAE, has unveiled the 'Go on Easy Mode' initiative. This customer-focused move aims to empower users by delivering fast, secure, and user-friendly online services.
The initiative, spearheaded by CEO Amit Kumar, simplifies digital journeys for du customers. It strengthens self-service capabilities, ensuring accessibility and inclusive design for all, regardless of their digital comfort level.
Key features include enhanced digital platforms, seamless integration with UAE PASS, and intelligent automation. These innovations address real customer pain points by eliminating queues, reducing paperwork, and providing 24/7 access to essential services. The initiative reflects du's commitment to maintaining high standards of security and reliability.
With the 'Go on Easy Mode' initiative, du enables customers to manage their telecommunications needs entirely on their own terms. This move not only enhances customer experience but also supports the UAE's broader digital transformation goals by promoting sustainable, paperless solutions.
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