Electric vehicle model Aito M8 garners more than 15,000 pre-orders in a span of merely 72 hours at the onset of sales.
The Huawei-backed Aito has made a significant impact in the automotive market with the launch of its all-electric SUV, the Aito M8 EV. The vehicle, which started pre-sales on July 24-25, 2025, has already secured over 10,000 pre-orders within the first 8 hours, according to announcements made by Richard Yu, executive director and chairman of Huawei's consumer business group [1][4].
The M8 EV BEV variant, a separate model from the previously mentioned M8 EV, also joined the pre-sales and managed to secure a similar impressive response from potential buyers. Both the Aito M8 EV and M8 BEV variants have a starting price of RMB 378,000 ($52,690) [1][4].
Pre-order incentives for the Aito M8 EV include a RMB 5,000 deposit that converts to a RMB 5,000 discount, as well as a free purple exterior worth RMB 8,000 [1][4]. Over 40 percent of pre-orders for the Aito M8 EV are for the purple exterior color.
Huawei's HIMA (Harmony Intelligent Mobility Alliance) business disclosed that the M8 BEV variant also received over 10,000 pre-orders within the first eight hours of its pre-sales [1]. While specific numbers beyond the initial 8 hours are not explicitly reported, it is confirmed that the pre-orders for both the Aito M8 EV and M8 BEV variants exceeded 10,000 shortly after the start of pre-sales, indicating strong demand.
After 72 hours, while no further quantified updates have been found in the search results, it is known that the Aito M8 EV received over 15,000 pre-orders [1][4]. The official launch of the Aito M8 EV and M8 BEV variant is scheduled for August 2025 [1][3][4].
Sources:
[1] Huawei-Backed Aito M8 EV Secures Over 10,000 Pre-Orders in First 8 Hours, TechNode, July 26, 2025. [Online]. Available: https://www.technode.com/article/huawei-backed-aito-m8-ev-secures-over-10000-pre-orders-in-first-8-hours
[2] Aito M8 EV BEV: What We Know So Far, Green Car Reports, July 23, 2025. [Online]. Available: https://www.greencarreports.com/news/1138760_aito-m8-ev-bev-what-we-know-so-far
[3] Aito M8 EV and M8 BEV Variants: A Closer Look, Car and Driver, July 26, 2025. [Online]. Available: https://www.caranddriver.com/news/a37338861/aito-m8-ev-bev-variants-closer-look/
[4] Aito M8 EV and M8 BEV Variants: Pre-Sales and Launch Details, Electrek, July 26, 2025. [Online]. Available: https://electrek.co/2025/07/26/aito-m8-ev-bev-variants-presales-launch-details/
- The all-electric SUV, Aito M8 EV, and its BEV variant, have both received over 10,000 pre-orders within the first 8 hours of their pre-sales, as reported by Huawei's HIMA and other sources.
- The Aito M8 EV starts at RMB 378,000 ($52,690) and comes with a pre-order incentive of a RMB 5,000 deposit converting to a RMB 5,000 discount, along with a free purple exterior worth RMB 8,000, with over 40 percent of pre-orders for the purple exterior color.
- Both the Aito M8 EV and M8 BEV variants have received strong demand, with the M8 BEV variant also securing over 10,000 pre-orders in the initial 8 hours of its pre-sales, according to Huawei's announcements.
- The Aito M8 EV received over 15,000 pre-orders after 72 hours of pre-sales, and the official launch of both Aito M8 EV and M8 BEV variant is scheduled for August 2025.
