Eton Solutions and Asas Capital united to initiate the debut Family Office Service platform in the Middle East.
In a groundbreaking move, Asas Capital, a leading family office based in the Dubai International Financial Centre (DIFC), and Eton Solutions, a global WealthTech leader, have formed an exclusive partnership to launch the region's first comprehensive digital family office platform. This innovative platform, known as Family Office as a Service (FOaaS), is designed specifically for ultra-high net worth (UHNW) and high net worth (HNW) families in the Gulf Cooperation Council (GCC) region.
The partnership between Asas Capital and Eton Solutions aims to transform wealth management by offering institutional-grade governance, consolidated reporting, and wealth management solutions combined with customized advisory services tailored to the unique needs of wealthy families in the GCC.
Asas Capital, with its roots as a family office, brings deep insight into the unique needs of families managing generational wealth. The company asserts that this partnership sets a new standard for family office services in the Gulf, engineering a smarter, more secure future for the region's most accomplished families.
Eton Solutions' flagship AtlasFive® platform currently supports over $1 trillion in assets across 800 families globally, processing more than 14.2 million transactions annually. The platform ensures absolute data security for its clients and provides real-time insights into portfolio performance, automated compliance, and scenario modeling.
Satyen Patel, Executive Chairman of Eton Solutions, states that the Middle East is a crucial part of Eton's global strategy. Himanshu Khandelwal, CEO of Asas Capital, echoes this sentiment, asserting that the partnership will introduce the Middle East's first FOaaS platform, accelerating their shared vision of family office innovation.
Asas Capital will now offer a comprehensive FOaaS model tailored to the unique needs of wealthy families in the region. This model includes integrated governance, comprehensive reporting, consolidated wealth management, and bespoke advisory services. The partnership places intelligent technology at the core of client relationships for Asas Capital.
The Middle East is an emerging market for UHNW and HNW clients, offering an exceptional opportunity for innovative and structured family office services. Eton Solutions is expanding its global operations, adding Saudi Arabia to its list of international markets, which includes the UK, Switzerland, UAE, India, Singapore, Hong Kong, Indonesia, Taiwan, Australia, and New Zealand.
Asas Capital, with over 15 years of experience in investment advisory, private equity, pre-IPO investments, and asset management in the GCC, is well-positioned to lead this innovative endeavour. The company aims to redefine family office services in Saudi Arabia, one of the fastest-growing private wealth markets globally.
Together, Eton Solutions and Asas Capital aim to help define the future of family office services in the Gulf, focusing on transparency, ethics, and a stakeholder-first approach. The partnership does not manage wealth conventionally but seeks to engineer a smarter, more secure future for the Gulf's most accomplished families.
[1] Asas Capital Press Release, 2021. [2] Eton Solutions Press Release, 2021. [3] Gulf Business, 2021. [4] Zawya, 2021.
- This partnership between Asas Capital and Eton Solutions will utilize Eton Solutions' flagship AtlasFive® platform, which already manages over $1 trillion in assets globally, to offer technology-driven family office services in the Gulf, focusing on transparency, ethics, and a stakeholder-first approach.
- The newly launched FOaaS platform will provide wealthy families in the Gulf Cooperation Council (GCC) region with institutional-grade governance, consolidated reporting, and wealth management solutions, in addition to customized advisory services tailored to their unique needs.
- The partnership aims to redefine family office services in Saudi Arabia, one of the fastest-growing private wealth markets globally, by integrating smart technology into client relationships, accelerating the region's news in digital finance, business, and relationships.
