Ford to introduce an affordable electric pickup truck in the market
Ford Unveils Affordable Electric Midsize Pickup Truck for 2027
Ford Motor Company has announced plans to launch an affordable midsize electric pickup truck starting at around $30,000, with production set to begin in 2027 at its Louisville, Kentucky plant. This new model, built on Ford’s Universal EV Platform, aims to compete with gasoline-powered cars in up-front sticker price without factoring in subsidies or savings from not using gasoline.
Size and Interior Space
Classified as a midsize pickup, the truck’s footprint will be closer to that of the gas-powered Ford Maverick, a compact pickup. However, the use of the electric platform allows the new truck to offer more interior passenger space than a Toyota RAV4, a popular crossover SUV, thanks to a flat floor and a structural cobalt- and nickel-free lithium iron phosphate (LFP) battery pack integrated into the floor.
Performance
The truck is targeted to have a performance level comparable to a Mustang EcoBoost, meaning a 0-60 mph time that is competitive for its class. It will provide instant torque typical of electric vehicles and improved driving dynamics due to the low center of gravity from the battery placement.
Features and Utility
The truck will feature practical features such as a "frunk" (front trunk) in addition to the traditional truck bed, increasing storage versatility without needing roof racks or trailer hitch racks. This adds to the utility often sought in pickup trucks.
Price and Cost of Ownership Compared to Other EVs and Gas Trucks
- The $30,000 starting price aims to make this electric truck one of the most affordable EV pickups available, significantly lower than many current electric pickups and SUVs.
- Ford claims a lower cost of ownership over five years than a three-year-old used Tesla Model Y, emphasizing reliability and efficiency benefits.
- This price point makes it more accessible compared to many other electric trucks like the Ford Lightning and competitors like the Chevrolet Silverado EV or Rivian models, which typically start well above $40,000.
- Compared to gas-powered midsize trucks (like the Maverick or Toyota Tacoma), the price is competitive and offers the advantages of electric driving, such as instant torque, lower maintenance, and no tailpipe emissions.
Additional Context
To make room for this new EV pickup, Ford will discontinue the gas-powered Escape and Lincoln Corsair models built at the Louisville plant by 2026, indicating a strategic shift towards electrification. The new Universal EV platform reduces parts by 20% and fasteners by 25%, with 15% faster assembly time, contributing to cost-effectiveness and production efficiency.
The new electric pickup truck is a part of Ford’s $5 billion investment in a vehicle platform that will eventually be adapted into a variety of vehicles, using lower-cost lithium iron phosphate batteries from a Ford battery plant in Marshall, Michigan. The plant's workers can look forward to improved conditions, such as tempered air, when it reopens next year.
[1] Ford Authorized Newsroom [2] The Verge [3] Autoblog [4] Teslarati
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