Formed by ex-managers from McLaren, Alpine, and Lotus, Longbow emerges as a new British start-up.
In a significant move for the electric vehicle industry, British start-up Longbow has unveiled its ambitious plans for a sub-tonne electric sports car, valued at £65,000. This announcement, made earlier this year, has been met with anticipation in the automotive world.
To further bolster its development, Longbow has assembled an impressive advisory board, often referred to as the "holy trinity" by co-founder Daniel Davey. This esteemed group includes automotive industry veterans Michael van der Sande, former boss of Alpine, Mike Flewitt, former CEO of McLaren Automotive, and Dan Balmer, a former boss of Lotus.
These seasoned executives bring a wealth of leadership experience from Lotus, McLaren, Alpine, Tesla, Lucid, Aston Martin, and Jaguar Land Rover. Van der Sande, for instance, led Tesla’s European launch, Alpine’s global relaunch, and Jaguar Land Rover Special Vehicle Operations. Balmer was the president and CEO of Lotus Cars Europe, while Flewitt held the CEO position at McLaren Automotive.
Longbow made its first official project announcement in March, revealing an open-roof Speedster and Roadster coupé. The company, founded in 2023, is now pushing to bring this electric sports car to market.
Davey, a former engineer at Tesla and Lucid, is confident that the expertise of the advisory board will help Longbow achieve its goal of producing featherweight electric sports cars starting production in 2026. With the combined knowledge and experience of these industry leaders, Longbow is poised to make a significant impact in the electric vehicle market.
[1] Longbow Announces £65,000 Electric Sports Car [2] Longbow's New Advisory Board: The "Holy Trinity" [3] Michael van der Sande Joins Longbow's Advisory Board [4] Mike Flewitt Joins Longbow's Advisory Board [5] Dan Balmer Joins Longbow's Advisory Board [6] Longbow: A British Start-up with Big Plans
[1] The British start-up Longbow, known for its ambitious plans for a sub-tonne electric sports car, has announced a project valued at £65,000.[2] To support its development, Longbow has amassed an esteemed advisory board, often referred to as the "holy trinity" by co-founder Daniel Davey.[3] Among the seasoned executives on Longbow's advisory board is Michael van der Sande, former boss of Alpine.[4] Another member of Longbow's advisory board is Mike Flewitt, who previously held the CEO position at McLaren Automotive.[5] Joining the Longbow advisory board as well is Dan Balmer, a former boss of Lotus.[6] As a British start-up, Longbow, founded in 2023, aims to bring its electric sports car to market by 2026.
