Funding boost: B2B e-commerce platform NuOrder secures $45 million investment
In the ever-evolving world of fashion retail, NuOrder is making significant strides in 2025. The business-to-business e-commerce platform is actively expanding by enhancing its digital wholesale platform, strengthening partnerships with key retailers such as Saks Global (including Neiman Marcus and Bergdorf Goodman), and integrating advanced features like Google Analytics and AI-based pricing tools. These improvements aim to streamline wholesale operations and enhance buyer engagement.
The platform, which supports brands and retailers with tools like customizable brand portals, virtual showrooms, drag-and-drop linesheets, and real-time inventory management, has experienced a 125% growth over the past twelve months, an increase largely attributed to the COVID-19 pandemic.
NuOrder's ambitions extend beyond the United States. The company plans to reshape commerce, payments, data, finance, and discovery between brands and retailers on a global scale. To facilitate this, the company has announced the rollout of its wholesale payment service in late January, and it aims to use the funding it recently raised to expand into target markets, including the European market.
In this expansion, Natalie Massenet, co-founder and managing partner of Imaginary Ventures and founder of Net-A-Porter, will serve as a board member and strategic partner for NuOrder. However, it's important to note that, as of mid-2025, there is no evidence to suggest that Ms. Massenet or Mark Dzialga, a technology executive and managing partner of Brighton Park Capital, are directly involved in NuOrder's expansion plans or operations.
Meanwhile, Under Armour has announced plans to exit between 2,000 and 3,000 wholesale doors to provide a more personalized shopping experience for customers. Similarly, Nike has closed wholesale accounts with several retailers as it shifts to a direct-to-consumer strategy.
Retailers are also reworking their stores to suit shoppers by implementing complementary shop-in-shops, age-appropriate experiences, and integrated technology. This shift towards a more personalized and tech-driven retail experience is a trend that NuOrder aims to support and nurture, as it strives to deliver innovation to brands and retailers globally and help them succeed during a pivotal time for the industry.
With the new capital, Olivia Skuza, co-founder and co-CEO of NuOrder, has stated that the company will make key investments in product and engineering to accelerate its vision. Furthermore, Mark Dzialga, managing partner of Brighton Park Capital, will join NuOrder's board to help the startup grow internationally in payments and online marketplaces.
As NuOrder moves forward, less than a third of its gross merchandise volume comes from European companies, indicating a significant opportunity for growth in the region. With strategic partnerships, innovative technology, and a commitment to reshaping the retail landscape, NuOrder is poised to make a lasting impact on the fashion industry.
- The expansion of NuOrder's digital wholesale platform in 2025 encompasses integrating advanced features like Google Analytics and AI-based pricing tools, aimed at streamlining wholesale operations and enhancing buyer engagement.
- The COVID-19 pandemic has contributed significantly to the 125% growth NuOrder has experienced over the past twelve months.
- To facilitate global expansion, NuOrder has announced the rollout of its wholesale payment service and plans to use the funding recently raised to enter target markets, including the European market.
- As NuOrder expands, it aims to support and nurture the trend towards a more personalized and tech-driven retail experience, delivering innovation to brands and retailers globally.
- Mark Dzialga, managing partner of Brighton Park Capital, will join NuOrder's board to help the startup grow internationally in payments and online marketplaces.
