Funding secured by BeyondSquare, Amaani, MyNaksh, FarmDidi, and Pelocal

Startup in financial reporting, skincare company Amaani, astrology service MyNaksh, food brand FarmDidi, and other entities unnamed.

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2025 September 21 . 10:25 PM

2 min read

Funding secured by BeyondSquare, Amaani, MyNaksh, FarmDidi, and Pelocal

In a significant development for the fintech sector, Pelocal, a startup based in Noida, has secured $5 million in a Series A round. The funding round was led by UNLEASH Capital Partners and Unicorn India Ventures, with participation from prominent angel investors.

Founded in 2021 by Vivekanand Tripathi and Vikas Garg, Pelocal offers an AI-powered payments orchestration platform that enables large enterprises to acquire, engage, and collect payments from customers seamlessly within WhatsApp. The platform leverages WhatsApp's 700 million-plus active users in India and is used for ticketing, collections, customer acquisition, and servicing by embedding payments into chat conversations.

Contrary to some speculations, Pelocal's funds will not be used for strengthening FinAlyzer, a financial reporting tool, automating financial close, consolidation, and compliance, or scaling AÏZA, a Dubai-based skincare brand, across MENA and globally. Instead, the fresh capital will be used to accelerate product development, expand use cases, and drive go-to-market efforts.

Meanwhile, another startup, BeyondSquare Solutions, a financial reporting company based in Bengaluru, has raised $4 million (Rs 35.2 crore) in Series A funding from enterprise software firm Avant Global Corporation. The investment in BeyondSquare will be executed in three tranches. The funds raised by the company will be used to strengthen its flagship financial reporting tool FinAlyzer.

In the skincare industry, Amaani, a Dubai-based brand, has secured $3 million in seed funding for its debut Arab beauty brand AÏZA. Amaani plans to scale AÏZA across MENA and globally, both online and through retail, while developing a portfolio of future brands.

Elsewhere, MyNaksh, an AI-powered astrology startup, has secured Rs 7.5 crore ($0.8 million) in a pre-seed round. MyNaksh combines AI-driven personalization with guidance from human astrologers and operates on a subscription model.

In the food sector, FarmDidi, a direct-to-consumer pickle brand, has raised over Rs 7 crore in its seed round.

Recent months have seen several early-stage companies, including Pelocal, Amaani, MyNaksh, FarmDidi, and others, raise funding rounds led by investors such as UNLEASH Capital Partners, Unicorn India Ventures, Samved Ventures, LetsVenture, Indigram Labs, IIM Calcutta Innovation Park, and angel investors from IIM Calcutta and Symbiosis. However, exact details of those companies and lead investors for the other startups are not currently available in public sources.

Pelocal aims for an annual recurring revenue (ARR) of $10 million in the next 18-24 months. The startup's success underscores the growing demand for seamless, AI-powered solutions in the payments and financial reporting sectors.